Tsarsky Reserve Ntawv Ntim los ntawm Natalya Bilousova

Qhov qauv tsim Tsarsky Reserve Ntawv Ntim los ntawm Natalya Bilousova yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2021

Tsarsky Reserve Ntawv Ntim

los ntawm Natalya Bilousova

Tus Neeg Siv: Tsarsky Reserve

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,324

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #123199

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tsarsky Reserve Ntawv Ntim

Lub hom phiaj ntawm pob khoom rau khov ib nrab ua tiav yog los tsim cov duab ntxim nyiam ntawm lub hom phiaj kom tsis txhob pom cov khoom noj rau ntawm lub phaj. Cov qauv raws li kev daws teeb meem tau raug xaiv los ua ib qho uas ua rau lub qhov muag ntawm cov neeg siv khoom txaus siab rau cov khoom noj. Cov xim uas siv los sawv cev yog qhov tseeb pom tau ntawm cov kab lwm cov khoom noj khoom haus. Tsis tas li ntawd, qhov yooj yim ntawm cov ntaub ntawv hauv qhov tsim no qhia txog txoj hauv kev niaj hnub no thiab ib txhij qhia txog lub tswv yim ntawm universality. Raws li qhov tshwm sim, qhov kev tsim no ua rau cov khoom lag luam yooj yim nyiam rau ntau tus neeg saib

Qhov Lees Paub

Txog A' Design Award Tooj

Tsarsky Reserve Ntawv Ntim yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Tsarsky Reserve Ntawv Ntim xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Tsarsky Reserve Ntawv Ntim ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Qhov Loj & Ntim: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Cov Ntsiab Lus: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Thev Naus Laus Zis Tsim Khoom: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Kev Sib Tw Tsim Qauv: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Kev Tshawb Fawb: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Kev Txhawb Siab: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Lub Sij Hawm Ua Hauj Lwm: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Txheej Txheem Ua Hauj Lwm: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Cov Patent: Trademark 2021. Trademark Holder NESANS Company
Cov Tswv Cuab Pab: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Kev Qhuas Duab: All of the separate images are given by client