Bel Gusto Primary Function: Ntim Khaub Noom Pasta by Olga Takhtarova

Bel Gusto Primary Function: Ntim Khaub Noom Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2021

Bel Gusto Primary Function: Ntim Khaub Noom Pasta

by Olga Takhtarova

Client: Sot F&d

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Bel Gusto Primary Function: Ntim Khaub Noom Pasta

Bel Gusto yog ib qho kev tsim ntim rau ib cov khaub noom pasta tshiab uas ua los ntawm durum wheat. Cov ntim raug tsim li ib qho thawv xa ntawv tuaj ntawm teb chaws Italy tuaj. Cov ntawv tem, cov cim xa ntawv, cov duab kos tes ntawm cov chaw keeb kwm hauv Italy thiab kev ua raws li ntawv kraft raug siv. Ib lub qhov rai saib cia rau tus neeg yuav khoom pom cov pasta hauv lub thawv ua ntej yuav. Cov kab xim uas muaj kev txaus siab thiab ci ntsa iab sib npaug faib cov pasta sib txawv hauv cov khoom. Cov ntim raug luam rau ntawm PET film nrog kev txhuam varnish xaiv tau.

The Recognition

About the A' Design Award Nyiaj

Bel Gusto Primary Function: Ntim Khaub Noom Pasta yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Bel Gusto Primary Function: Ntim Khaub Noom Pasta xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Bel Gusto Primary Function: Ntim Khaub Noom Pasta yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.