Wink Lashes Kev Tsim Qauv Ntim Khoom by Olga Takhtarova

Wink Lashes Kev Tsim Qauv Ntim Khoom by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2021

Wink Lashes Kev Tsim Qauv Ntim Khoom

by Olga Takhtarova

Client: Sot B&d

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #123477

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Colors

The Design

About Wink Lashes Kev Tsim Qauv Ntim Khoom

Wink Lashes yog ib pawg kev tsim qauv ntim khoom rau cov khoom siv txuas plaub muag cuav ua haujlwm tshaj lij. Pawg khoom no muaj xws li cov tshuaj tshem tawm ua gel thiab cream, tshuaj primer, tshuaj ua kom nplaum sai, cov kua nplaum, ib lub thawv sib nqus thiab cov thawv ntim plaub muag. Ib lub qhov muag uas tsim ua duab kos yog lub cim tseem ceeb tshaj plaws, thiab nws qhia ncaj qha txog lub hom phiaj ntawm cov khoom. Txhua yam khoom kuj muaj nws tus cim ntawm nws tus kheej, yog li cov khoom yooj yim faib cais tau. Xim graphite tsaus, xim coral tsaus thiab xim dawb yog cov xim uas xaiv siv. Cov thawv ntim khoom yog ua los ntawm ntawv tawv thiab yas nrog kev nias ntawv nyiaj ci (foil stamping).

The Recognition

About the A' Design Award Kub

Wink Lashes Kev Tsim Qauv Ntim Khoom yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Wink Lashes Kev Tsim Qauv Ntim Khoom xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Wink Lashes Kev Tsim Qauv Ntim Khoom ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.