I Love You From Afar Kev Sib Raug Zoo los ntawm Alvaro Gonzalez and Renato Galecio

Qhov qauv tsim I Love You From Afar Kev Sib Raug Zoo los ntawm Alvaro Gonzalez and Renato Galecio yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

ToojKev Tshaj Tawm· 2021

I Love You From Afar Kev Sib Raug Zoo

los ntawm Alvaro Gonzalez and Renato Galecio

Tus Neeg Siv: Inbrax

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshaj Tawm

14,524

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #123514

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog I Love You From Afar Kev Sib Raug Zoo

Thaum pib muaj tus kab mob loj sib kis, thaum sawv daws raug kaw hauv tsev nyob rau hauv Chile, tag nrho cov khw Miniso raug kaw tag, thiab txhawm rau tuav tau qhov kev cog lus rau nws cov neeg mloog, lub phiaj xwm tshaj tawm "Kuv Hlub Koj Ntawm Qhov Deb" thiaj li raug tsim tawm los, uas siv 100% hauv online los muab ntau txhiab lub tswv yim los lom zem rau lawv cov neeg siv khoom thaum lawv raug kaw hauv tsev.

Qhov Lees Paub

Txog A' Design Award Tooj

I Love You From Afar Kev Sib Raug Zoo yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. I Love You From Afar Kev Sib Raug Zoo xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. I Love You From Afar Kev Sib Raug Zoo ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Qhov Loj & Ntim: Stories, Posts, Carrousels
Cov Ntsiab Lus: Inbrax, Miniso, Chile, I Love You From Afar
Thev Naus Laus Zis Tsim Khoom: Social Media, Vectorial Illustrations, Illustrator
Kev Sib Tw Tsim Qauv: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Kev Tshawb Fawb: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Kev Txhawb Siab: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Lub Sij Hawm Ua Hauj Lwm: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Cov Patent: Miniso, Inbrax
Cov Tswv Cuab Pab: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Kev Qhuas Duab: Miniso, Inbrax