The Taste of Heritage Instant Kas Fes los ntawm Shawn Goh Chin Siang

Qhov qauv tsim The Taste of Heritage Instant Kas Fes los ntawm Shawn Goh Chin Siang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

The Taste of Heritage Instant Kas Fes

los ntawm Shawn Goh Chin Siang

Tus Neeg Siv: Hai Soon Leong Sdn. Bhd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

29,247

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #123769

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog The Taste of Heritage Instant Kas Fes

Cov qauv tsim tau tshwm sim los ntawm tus neeg siv khoom keeb kwm yav dhau - kev lag luam hauv tsev neeg, los ntawm ib tiam dhau ib tiam. Txhawm rau khaws cia thiab dhau ntawm qhov saj, cov khoom 'Lub saj ntawm cuab yeej cuab tam' tau launched. Nws kuj tseem ua lub cim ntawm Malaysian tourism, yog li tus tsim qauv tuaj nrog lub tswv yim ntawm kev khaws cia cov cuab yeej cuab tam kab lis kev cai, suav nrog cov neeg siv cov tswv yim, sib koom ua ke cov kab lis kev cai ntev ntev ntawm ntau haiv neeg rau hauv kev tsim ua kom ntau tus neeg nkag siab txog Malaysian kab lis kev cai thiab txaus siab rau Malaysian Art.

Qhov Lees Paub

Txog A' Design Award Nyiaj

The Taste of Heritage Instant Kas Fes yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. The Taste of Heritage Instant Kas Fes xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Taste of Heritage Instant Kas Fes yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Qhov Loj & Ntim: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Cov Ntsiab Lus: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Thev Naus Laus Zis Tsim Khoom: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Kev Sib Tw Tsim Qauv: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Kev Tshawb Fawb: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Kev Txhawb Siab: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Lub Sij Hawm Ua Hauj Lwm: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Txheej Txheem Ua Hauj Lwm: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Cov Patent: -
Cov Tswv Cuab Pab: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Kev Qhuas Duab: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.