Mazurro Ntim Kas Fes los ntawm 19 Poludnik Agencja Reklamowa

Qhov qauv tsim Mazurro Ntim Kas Fes los ntawm 19 Poludnik Agencja Reklamowa yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2021

Mazurro Ntim Kas Fes

los ntawm 19 Poludnik Agencja Reklamowa

Tus Neeg Siv: Mazurro

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

11,697

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #124176

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Mazurro Ntim Kas Fes

Mazurro yog ib qho tsim qauv ntim rau kas fes. Qhov tsim qauv no yog siv los ntawm ib tug qauv duab tshwj xeeb uas tsim los ntawm tsab ntawv M. Tus qauv no ua rau cov hnab kas fes muaj ib lub ntsej muag muaj zog thiab tshaj plaws. Tus qauv geometric yooj yim thiab qhov sib txawv loj pab kom cov hnab tshwm sim tawm ntawm cov txaj khw muag khoom. Tus qauv no tau txais kev tshoov siab los ntawm Josef Hoffmann txoj hauj lwm, ib tug tsim Vienna Workshop, uas nws cov qauv yooj yim tau cuam tshuam rau thaum ntxov ntawm modernism. Cov hnab yog luam siv txoj kev luam ntawv flexographic. Muaj peb yam qab ncauj muab, txhua yam muaj ib xim sib txawv thiab ib qho luam ntawv dawb hauv qab uas tsim ib qho pom zoo zoo li hlau nyob rau cov chaw xaiv tseg.

Qhov Lees Paub

Txog A' Design Award Hlau

Mazurro Ntim Kas Fes yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Mazurro Ntim Kas Fes xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Mazurro Ntim Kas Fes tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Qhov Loj & Ntim: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Cov Ntsiab Lus: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Thev Naus Laus Zis Tsim Khoom: The packaging design was printed on flexographic printer.
Kev Sib Tw Tsim Qauv: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Kev Tshawb Fawb: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Kev Txhawb Siab: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Txheej Txheem Ua Hauj Lwm: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Cov Patent: Not applicable.
Cov Tswv Cuab Pab: Paweł Mikołajec
Dawid Koruszowic
Kev Qhuas Duab: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020