Sienna Monroe Kev Puab Ntim Khoom Meej Muag by Ricci Williams

Sienna Monroe Kev Puab Ntim Khoom Meej Muag by Ricci Williams is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2021

Sienna Monroe Kev Puab Ntim Khoom Meej Muag

by Ricci Williams

Client: Summerhouse Collective

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Sienna Monroe Kev Puab Ntim Khoom Meej Muag

Sienna Monroe yog lub npe kev lag luam thiab kev puab ntim rau ib qho khoom meej muag uas tsim los ntawm nroj tsuag, tsis siv tsiaj ntawv sim thiab tsis txhab tsiaj. Lub thawv khoom pub kuj yog lub thawv siv xa khoom rau cov neeg yuav khoom hauv Is Taws Nem, uas pab txo tau cov khoom pov tseg. Lub thawv tau tsim los ntawm daim ntawv paj kaw uas siv dua tshiab thiab yaj tau raws li kev cai xwm txheej, luam ntawv siv cov xim tsim los ntawm nroj tsuag. Cov raj mis tau tsim los ntawm iav, ib yam khoom siv tau siv dua tshiab ntau zaus, thiab cov ntawv tsom npe siv ntawv pov tseg uas neeg twb siv tas lawm. Ib tug qauv luam ntawv ntawm qhov xwm txheej ua rau cov ntawv sau loj hlob me ntsis. Lub hom phiaj ntawm kev puab ntim yog kom neeg khaws tseg thiab rov siv dua tom qab khoom siv tas lawm.

The Recognition

About the A' Design Award Tooj

Sienna Monroe Kev Puab Ntim Khoom Meej Muag yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Sienna Monroe Kev Puab Ntim Khoom Meej Muag xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Sienna Monroe Kev Puab Ntim Khoom Meej Muag ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimensions & Packaging: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Tags: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Production Technology: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Design Challenge: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Research: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiration: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Project Duration: The project was completed in Los Angeles during the summer of 2020.
Operation Flow: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.