Chiang Hu Baijiu by Evan Chen and Ziming Guo

Chiang Hu Baijiu by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2021

Chiang Hu Baijiu

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #124513

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chiang Hu Baijiu

Nws tau cog lus rau Suav tsoos cawv (dawb wine, nplej wine, daj nplej wine, txiv hmab txiv ntoo wine, thiab lwm yam) ua ke nrog cov niaj hnub qauv los ua cov lus Suav tshiab, kev qhia thoob ntiaj teb. Nyob rau pem hauv ntej ntawm lub raj mis yog ib tug elaborate engraving ntawm noog. Nyob rau sab nraud ntawm lub raj mis yog toj roob hauv pes ntawm Tuam Tshoj Fenhe River, qhov chaw yug ntawm winery. Los ntawm cov cawv txiv hmab, cov noog ya saum toj roob hauv pes thiab dej ntws, qhia txog kev ntshaw siab heev.

The Recognition

About the A' Design Award Nyiaj

Chiang Hu Baijiu yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Chiang Hu Baijiu xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Chiang Hu Baijiu yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chianghu is a neo chinese-style single sorgum baijiu fremented and distilled with Daqu plus a touch of valencia orange peel for a light critus aroma, which is well balanced and owns a smooth, sweet finish.
It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression.
Dimensions & Packaging: The size of the single box is 240mm*125mm*100mm.
Structure, natural anti-collision design, internal fixed paper foil, express no longer need to use foam package. When you open the box, the lid is in close contact with the bottom, which will slowly slide down because of the air damping.
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: Located in Luliang Distillery, one of the world's ten largest spirits producing areas, the Qinghu Distillery is located in Luliang Hill, Fenhe River, the second largest tributary of the Yellow River Valley.
Huzhou Brewing Technology: Using Lu Liang area's intangible cultural heritage brewing technology, it is awarded to Lu Liang's intangible cultural heritage brewing technology, which is1.5 years old,3 years old,5 years old, mixed in proportion.
Design Challenge: Howl is a bird with lofty aspirations and the strength to fly high in Chinese ancient deepening legend. How to show the ambition under the limited bearing range of the picture (bottle shape, packaging box) is the difficulty of our creation; Finally, the positive expression of confidence, courage and strength of the birds, the reverse side of the vast mountains and rivers for the exquisite illustration as the main graphic creation. Slowly turn the bottle, through the bottle and wine, birds are flying in the sky. To express great foresight and ambition.
Research: The founder of the product appreciates our understanding of white wine, we all agree that food, water and wine is an important part of wine making, so we began to cooperate, at the same time expressing self-confidence in the wine packaging, expressing great ambition.
Inspiration: On the front of the bottle is an elaborate engraving of birds.
On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations.
Project Duration: The project started in Suzhou on New Year's Day, 2021.
Operation Flow: When consumers get the wine, turn the bottle, will see a big bird flying in the vast landscape above the river, convey the meaning of lofty ambition.
Team Members: Evan Chen
Ziming Guo
Leti Liu
JiaYi Jiang
Fan Zhang
XiangNan Xu
Min Fang
Image Credits: EvanChen