Grafa Kev Siv Tseem Ceeb: Daim App Qhia Txog Nyiaj Txiag los ntawm Heidi Cuthbert

Qhov qauv tsim Grafa Kev Siv Tseem Ceeb: Daim App Qhia Txog Nyiaj Txiag los ntawm Heidi Cuthbert yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software.

ToojXov Tooj· 2021

Grafa Kev Siv Tseem Ceeb: Daim App Qhia Txog Nyiaj Txiag

los ntawm Heidi Cuthbert

Tus Neeg Siv: Grafa

Tus Yeej A' Design Award Tooj hauv Pawg Xov Tooj

15,376

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #124853

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Grafa Kev Siv Tseem Ceeb: Daim App Qhia Txog Nyiaj Txiag

Ntawv Qhia: Grafa yog ib daim application rau xov tooj ntawm tes uas muaj cov ntaub ntawv nyiaj txiag, xov xwm thiab kev tsom xam. Daim application no pab cov neeg siv nkag mus rau ntau cov ntaub ntawv nrawm tshaj plaws. Cov yeeb yaj kiab xov xwm uas artificial intelligence xaiv tau muab koom ua ke nrog cov lus sau los ntawm cov neeg tshuaj xam ntaub ntawv thiab cov kws sau xov xwm lag luam. Cov neeg siv tuaj yeem ua duab qhia rau ntau hom ntaub ntawv sib txawv xws li Australian stocks, tej nyiaj txiag thoob ntiaj teb, thiab cryptocurrencies. Ib qho dub-xiav (dark navy) ua puab qab nrog qhov kaj xiav ci ua kom muaj kev nyeem ntawv huv si thiab nyob tus. Lub interface tsim los ntawm HTML thiab hloov kho tau raws li ntau hom qhov screen loj me rau Android thiab Apple lub cuab yeej.

Qhov Lees Paub

Txog A' Design Award Tooj

Grafa Kev Siv Tseem Ceeb: Daim App Qhia Txog Nyiaj Txiag yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Grafa Kev Siv Tseem Ceeb: Daim App Qhia Txog Nyiaj Txiag xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Grafa Kev Siv Tseem Ceeb: Daim App Qhia Txog Nyiaj Txiag ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging.

The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists.

Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies
Qhov Loj & Ntim: The design is an HTML file that is wrapped into an app so that it scales for any Android or Apple device.

It’s adaptable to many different resolutions and kinds of screens. Its ability to adapt to the endless number of different terminals on the market is excellent.
It supports HTML, HTML5, amongst others.
It’s capable of genuinely multitasking between applications.
Cov Ntsiab Lus: fintech, finance, charting, finance content
Thev Naus Laus Zis Tsim Khoom: The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML.

The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale.

The app is now available on the App Store and Google Play.
Kev Sib Tw Tsim Qauv: The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app.

We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed.

While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load.

It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale.
Kev Tshawb Fawb: Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix.

It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite.

The design considered psychology, published interviews by the CEOs of competitors and extensive user testing.

Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television.
Kev Txhawb Siab: The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption.

We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods.

The app design needed to be clean, seamless and give the impression that no expense had been spared.

In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful.
Lub Sij Hawm Ua Hauj Lwm: Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed.

This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021.

User feedback is that the current product exceeds expectations and has the potential for global scale.
Txheej Txheem Ua Hauj Lwm: Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds.

The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming.

This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines.
Cov Patent: Grafa has an Innovation Patent pending.
Cov Tswv Cuab Pab: Heidi Cuthbert - Co-founder
Jon Cuthbert - Co-founder
Dan Petrie - Co-founder
Mikey Couch - UX designer
Tim Huegdon - Chief Technology Officer
Kev Qhuas Duab: All content owned by Grafa.