Ying Hua Qing Su Ntim los ntawm Jin Zhang

Qhov qauv tsim Ying Hua Qing Su Ntim los ntawm Jin Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Ying Hua Qing Su Ntim

los ntawm Jin Zhang

Tus Neeg Siv: Ying Hua Qing Su

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

14,778

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #126385

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ying Hua Qing Su Ntim

Pem hauv ntej ntawm lub thawv khoom plig yog npog nrog cov paj ntoo, sib piv nrog cov tuam tsev hauv nroog Wuhan, qhia txog qhov tseem ceeb ntawm lub caij nplooj ntoo hlav thiab cov yam ntxwv hauv zos. Tus nqos nrog tsab ntawv hlub muab cov duab romantic kev xav, cov cim hauv xyoo 1990s ntxiv qhov kev nkag siab ntawm retro, qhia txog cov yam ntxwv ntawm lub xyoo pua qub craftsmanship ntawm lub hom. Lub thawv tsim sab hauv tuaj yeem ua tau yooj yim folded rau hauv cov duab ntawm cherry blossom, uas sib phim nrog lub thawv xiav hauv qab ntawm lub pas dej, ua kom zoo nkauj zoo nkauj ntawm Cherry Blossom ntog ntawm lub pas dej.

Qhov Lees Paub

Txog A' Design Award Tooj

Ying Hua Qing Su Ntim yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Ying Hua Qing Su Ntim xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Ying Hua Qing Su Ntim ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Qhov Loj & Ntim: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Cov Ntsiab Lus: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Thev Naus Laus Zis Tsim Khoom: Coated paper with gray board, hot Blue Gold
Kev Sib Tw Tsim Qauv: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Kev Tshawb Fawb: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Kev Txhawb Siab: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Lub Sij Hawm Ua Hauj Lwm: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Txheej Txheem Ua Hauj Lwm: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Cov Tswv Cuab Pab: Designer:Jin Zhang
Illustrator:Ru Jun