Souldar Cracker Khoom Ntim Zaub Mov Me los ntawm Yeqin Chen

Qhov qauv tsim Souldar Cracker Khoom Ntim Zaub Mov Me los ntawm Yeqin Chen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Souldar Cracker Khoom Ntim Zaub Mov Me

los ntawm Yeqin Chen

Tus Neeg Siv: Dali Foods Group

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

10,156

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #126515

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Souldar Cracker Khoom Ntim Zaub Mov Me

Souldar Cracker yog ib qho tsim khoom ntim rau khoom noj cracker soda qab tsw chocolate. Khoom no muab tso rau nruab nrab ntawm daim duab qauv. Sab laug, muaj ib qho qauv meej meej ua rau cov cracker sib nrug qhov deb sib txawv los txhawb kev xav txog qhov chaw dav zog nyob rau hauv ib cheeb tsam txwv. Kua chocolate poob saum lub thawv los zoo li nag, ua rau ib zaj dab neeg nyob ncaj qha hloov mus ua muaj kev txav mus los. Xim daj kis (brown) yog xim tseem ceeb siv los qhia txog qhov qab. Lub thawv sab nraud tsim los ntawm daim ntawv ivory board, thiab qee qhov chaw luam nrog kub stamping. Txhua daim cracker muab so nyob rau hauv thawv ib leeg zuj zus.

Qhov Lees Paub

Txog A' Design Award Tooj

Souldar Cracker Khoom Ntim Zaub Mov Me yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Souldar Cracker Khoom Ntim Zaub Mov Me xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Souldar Cracker Khoom Ntim Zaub Mov Me ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Qhov Loj & Ntim: Size: 210(L)*150(W)*50(H) mm
Cov Ntsiab Lus: Chocolates, soda cracker, snacks, Packaging Design, Branding
Thev Naus Laus Zis Tsim Khoom: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Kev Sib Tw Tsim Qauv: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Kev Tshawb Fawb: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Kev Txhawb Siab: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2020 and completed on July 2020, Shantou.
Txheej Txheem Ua Hauj Lwm: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Cov Patent: Copyrights belong to Dali Foods Group, 2020.
Cov Tswv Cuab Pab: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Kev Qhuas Duab: Yeqin Chen