Zhen Hao E Kev Los Ntim Zaub Mov Dev los ntawm Yuchen Han

Qhov qauv tsim Zhen Hao E Kev Los Ntim Zaub Mov Dev los ntawm Yuchen Han yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2022

Zhen Hao E Kev Los Ntim Zaub Mov Dev

los ntawm Yuchen Han

Tus Neeg Siv: Ningbo Xuanmengzhi Trading Company Ltd.

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

9,472

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #126938

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Zhen Hao E Kev Los Ntim Zaub Mov Dev

Zhen Hao E yog ib pawg kev los ntim rau zaub mov dev thiab khoom noj me me rau dev. Tus qauv tsim no siv Suav teb kev coj noj coj ua los ua qauv, qhia dev ua cov huab tais qub thaum ub ntawm ntau tiam noob. Hauv Suav teb, cov tswv dev feem ntau raug piav qhia tias yog cov thawj coj uas pab dev, thiab lub tswv yim no yog qhov tsim cov duab kos. Cov cim dev ntxaws (cartoon) qhia txog pawg loj me, faib me dev tawm ntawm dev nruab nrab thiab dev loj. Cov xim sib txawv faib zaub mov dev tawm ntawm khoom noj me me, ua rau txhua yam khoom yooj yim to taub. Ntawv siv dua (recycled paper), ntawv corrugated, thiab hnab aluminium foil raug siv los ntim cov khoom no.

Qhov Lees Paub

Txog A' Design Award Hlau

Zhen Hao E Kev Los Ntim Zaub Mov Dev yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Zhen Hao E Kev Los Ntim Zaub Mov Dev xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Zhen Hao E Kev Los Ntim Zaub Mov Dev tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Qhov Loj & Ntim: 28.5*21cm
20*30cm
20*36cm
23*40cm
Cov Ntsiab Lus: Dog food, Oriental style, Package Design, Cartoon Dog
Thev Naus Laus Zis Tsim Khoom: Recycled paper, corrugated paper, aluminium foil bag.
Kev Sib Tw Tsim Qauv: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Kev Tshawb Fawb: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Kev Txhawb Siab: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Lub Sij Hawm Ua Hauj Lwm: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Txheej Txheem Ua Hauj Lwm: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.