Kub Ntim Khoom · 2022
The Treasure of Zbojniks Daim Ntawv Lo Fwj
- A' Design Award Kub 2022 in Ntim Khoom
- CLIENT: St. Nicolaus (client company); Zbojnicka (brand)
- Estimated Number of Design Views: 47,954
- Verification code FD02EBFAA1 · Verify this award
Colors
About The Treasure of Zbojniks Daim Ntawv Lo Fwj
The Treasure of Zbojniks yog ib qho kev tsim daim ntawv lo rau cov cawv txiv hmab txiv ntoo Zbojnicka. Zbojnicka hauv lus Slovak txhais tau tias yog ib yam khoom uas yog Zbojnik li. Zbojniks yog cov neeg tub sab uas tau koom nrog kev sawv tawm tsam kev ua qhev, thiab tib neeg ntseeg tias lawv muab cov khoom muaj nqis zais rau hauv cov roob Slovakia. Daim ntawv lo no piav qhia cov cawv no ua cov khoom muaj nqis ntawm cov Zbojniks. Lub roob Velky Rozsutec pom nyob rau sab saum toj, thiab cov paj ntaub kab teg Slovak los ntawm ntau lub cheeb tsam ua ncej vij ncig lub tswv yim tsim no. Cov duab kos ua raws li txoj kev txaug yog luam ua ob xim rau daim ntawv xim cream tsis ci uas muaj qhov mos mos. Lub npe ntawm cov khoom yog siv kev nias kub ua kom tawm nyias.
About the A' Design Award Kub
The Treasure of Zbojniks Daim Ntawv Lo Fwj yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. The Treasure of Zbojniks Daim Ntawv Lo Fwj xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Treasure of Zbojniks Daim Ntawv Lo Fwj ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.
Press Kit
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
