Loacker Rebrand Primary Function: Ntim Zaub Mov los ntawm Marco Ventrice

Qhov qauv tsim Loacker Rebrand Primary Function: Ntim Zaub Mov los ntawm Marco Ventrice yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2022

Loacker Rebrand Primary Function: Ntim Zaub Mov

los ntawm Marco Ventrice

Tus Neeg Siv: Spider

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

32,520

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #127989

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Loacker Rebrand Primary Function: Ntim Zaub Mov

Loacker Rebrand yog ib txoj kev ntim khoom thiab kev tsim tus cwj pwm ntawm lub npe tuam txhab uas tsim rau ib lub tuam txhab zaub mov keeb kwm uas paub txog cov wafers thiab cov khoom chocolate. Lub cim (logo) muaj hom ntawm daim npav ntawm lub cim (coat of arms) uas suav nrog Roob Sciliar, uas hais txog lub npe tsev neeg, cov cag thiab ib puag ncig xwm txheej. Txhua tsev neeg khoom raug nthuav tawm nrog cov lus piav qhia meej txog cov txheej txheem ua zaub mov thiab cov khoom xyaw. Cov txheej txheem ntawm cov ntsiab lus ntim khoom raug txhais dua tshiab thiab cov duab khoom yog qhov tseeb. Ib tus code nyob rau tom qab ntawm txhua lub thawv txuas mus rau cov ntaub ntawv ntxiv txog lub npe tuam txhab thiab cov khoom.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Loacker Rebrand Primary Function: Ntim Zaub Mov yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Loacker Rebrand Primary Function: Ntim Zaub Mov xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Loacker Rebrand Primary Function: Ntim Zaub Mov yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Qhov Loj & Ntim: different sizes
Cov Ntsiab Lus: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Thev Naus Laus Zis Tsim Khoom: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Kev Sib Tw Tsim Qauv: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Kev Tshawb Fawb: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Kev Txhawb Siab: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Txheej Txheem Ua Hauj Lwm: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Cov Tswv Cuab Pab: Spider Adv, Loacker Team
Kev Qhuas Duab: All food images were realized featuring studio PiùLuce.