Qinjianguo Cov Ntim Hmoov Yam los ntawm Dongcheng

Qhov qauv tsim Qinjianguo Cov Ntim Hmoov Yam los ntawm Dongcheng yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Qinjianguo Cov Ntim Hmoov Yam

los ntawm Dongcheng

Tus Neeg Siv: Qinjianguo

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

9,600

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #128478

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Qinjianguo Cov Ntim Hmoov Yam

Qinjianguo yog ib qho tsim qauv ntim rau hmoov nyug hlau pas ntsuab (iron stick yam). Tus khoom no ua raws li ib lub voj voog kho liaj teb kaum xyoo, uas thaum ntawd daim av tau so thiab tsuas cog nyug ib lub caij thaum txhua kaum xyoo. Nyug uas loj hlob nyob rau hauv cov av zoo li no cia li nqus tau cov txaus nqi zog ntau, thiab cov noom ntawd ua kom ncaj qha mus ua hmoov. Lub thawv ntim muaj gauv 120 ntawm 120 ntawm 150 hli-meters. Cov duab kos tsim ib lub cim pom tau ntawm tus lej kaum, tsim los ntawm cov noog swallows nyob rau lub caij ntuj no, cov kab cicadas nyob rau lub caij ntuj sov, kev ua liaj ua teb nyob rau lub caij nplooj zeeg, cov ntoo cedar nyob rau lub caij ntuj no, thiab cov neeg ua liaj ua teb thaub cog. Cov duab qhia txog plaub lub caij ntawm kaum xyoo ntawd.

Qhov Lees Paub

Txog A' Design Award Tooj

Qinjianguo Cov Ntim Hmoov Yam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Qinjianguo Cov Ntim Hmoov Yam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Qinjianguo Cov Ntim Hmoov Yam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Qhov Loj & Ntim: 120mm x 120mm x 150mm
Cov Ntsiab Lus: Creative Yam powder packaging design
Kev Sib Tw Tsim Qauv: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Kev Tshawb Fawb: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Kev Txhawb Siab: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Lub Sij Hawm Ua Hauj Lwm: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Cov Tswv Cuab Pab: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Kev Qhuas Duab: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU