Guangliang 59Plus Flying CoBranded Kev Ntim Cawv by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Kev Ntim Cawv by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2022

Guangliang 59Plus Flying CoBranded Kev Ntim Cawv

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #130643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded Kev Ntim Cawv

Guangliang 59Plus Flying yog qhov kev ntim cawv tsuas muaj ib qho xwb uas tsim ua ke nrog Dunhuang Museum. Tus qauv tsim no muab cov yam ntxwv ntawm Dunhuang cov duab kos ntawm phab ntsa (frescoes) los sib txuas nrog cov duab ntawm Suav teb kev tshawb fawb ntuj ceeb tsheej (aerospace) los qhia txog kev tshawb nrhiav hauv qab ntuj. Ib daim duab kos qhia txog ib tug Apsara ya thiab ib tug neeg mus rau qab ntuj (astronaut) uas ob leeg cov ntiv tes sib kov, txuas kev kev cai qub thiab kev tshawb fawb niaj hnub no. Lub raj yog xim dawb thiab pom kev tau me ntsis (translucent). Cov xim uas foob nrog ua kom zoo li tsis pom kev meej (frosted) qhia zoo ib yam li lub ntsug jade. Ib txoj kev hlawv kub siab uas muaj kev ncaj ncees siab heev (high precision) rau kev txhim kho puag ncig thoob plaws lub raj qhia tau cov duab kos thoob plaws lub cev ntawm lub raj.

The Recognition

About the A' Design Award Tooj

Guangliang 59Plus Flying CoBranded Kev Ntim Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Guangliang 59Plus Flying CoBranded Kev Ntim Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Guangliang 59Plus Flying CoBranded Kev Ntim Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang