Gregory Donut Kev Ntim Donut los ntawm Stora Enso China Packaging

Qhov qauv tsim Gregory Donut Kev Ntim Donut los ntawm Stora Enso China Packaging yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Gregory Donut Kev Ntim Donut

los ntawm Stora Enso China Packaging

Tus Neeg Siv: Stora Enso China Packaging

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,273

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #130936

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Gregory Donut Kev Ntim Donut

Gregory Donut yog ib qho tsim kev ntim uas ua los ntawm ntawv rau donut muag ua khoom noj coj mus. Tag nrho cov ntawv pom tau yog qib zoo rau kev sib cuag khoom noj. Lub npog yog ua los ntawm ntawv FBB muaj zog heev, npog nrog cov kua varnish tsis muaj kua roj tiv thaiv rau tus xim thiab luam nrog cov kua xim soy qib khoom noj. Ib qho tsim kev tig cuaj caum degree pab tus neeg ntim khoom ua tau lub thawv sai, yog li cov khoom ntim thiaj xa tau tiaj tiaj. Txhua lub thawv ntim tau rau lub donut, thiab muaj ob qhov loj ntawm tus tuav npog rau rau lossis kaum ob lub. Cov duab kos xim xiav dub tsawv nrog cov duab donut thiab qoob loo qhia txog kab lig kev cai neeg caij nkoj.

Qhov Lees Paub

Txog A' Design Award Tooj

Gregory Donut Kev Ntim Donut yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Gregory Donut Kev Ntim Donut xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Gregory Donut Kev Ntim Donut ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Qhov Loj & Ntim: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Cov Ntsiab Lus: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Thev Naus Laus Zis Tsim Khoom: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Kev Sib Tw Tsim Qauv: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Kev Tshawb Fawb: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Kev Txhawb Siab: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Lub Sij Hawm Ua Hauj Lwm: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Txheej Txheem Ua Hauj Lwm: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Cov Patent: Structure utility model patent copyright belongs to Stora Enso China Packaging
Cov Tswv Cuab Pab: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li