Secret Behind Magic Kev Ua Haujlwm Tseem Ceeb: Kev Ntim Cov Nuts los ntawm Stora Enso China Packaging

Qhov qauv tsim Secret Behind Magic Kev Ua Haujlwm Tseem Ceeb: Kev Ntim Cov Nuts los ntawm Stora Enso China Packaging yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Secret Behind Magic Kev Ua Haujlwm Tseem Ceeb: Kev Ntim Cov Nuts

los ntawm Stora Enso China Packaging

Tus Neeg Siv: Stora Enso China Packaging

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

16,401

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #131239

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Secret Behind Magic Kev Ua Haujlwm Tseem Ceeb: Kev Ntim Cov Nuts

Ntawv Hauv Phau Ntawv: Secret Behind Magic yog ib lub thawv dig muag (blind box) rau kev ntim cov nuts sib xyaw. Duab sab nraud lub thawv siv cov kab sib txuas thiab peb yam xim pib (primary colors), tau txais kev tshoov siab los ntawm Mondrian tus qauv sib txuas, ua ke nrog tus xim kraft paper daim ntawv av dej qab zib (brown kraft paper) simulate tawm los. Tus qauv tsim no qhia txog lub tswv yim ntawm kev noj qab haus huv thiab sib npaug zog ua ib txoj hauv kev yooj yim. Cov thawv sab hauv siv tib cov xim thiab ntxiv cov duab kos ua yeeb yaj kiab (cartoon character) rau kev ua si ua siab (role play game). Muaj ib lub cuab yeej txhawb sab hauv uas thawb txhua lub thawv sab hauv mus rau qhov qhib, yog li txhua lub thawv yuav rho tawm tau ib qho ntawm ib qho. Siv daim board qauv food contact grade thiab soy ink.

Qhov Lees Paub

Txog A' Design Award Tooj

Secret Behind Magic Kev Ua Haujlwm Tseem Ceeb: Kev Ntim Cov Nuts yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Secret Behind Magic Kev Ua Haujlwm Tseem Ceeb: Kev Ntim Cov Nuts xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Secret Behind Magic Kev Ua Haujlwm Tseem Ceeb: Kev Ntim Cov Nuts ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Qhov Loj & Ntim: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Cov Ntsiab Lus: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Thev Naus Laus Zis Tsim Khoom: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Kev Sib Tw Tsim Qauv: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Kev Tshawb Fawb: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Kev Txhawb Siab: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Lub Sij Hawm Ua Hauj Lwm: The project started in June 2020 and launched in April 2021 Beijing, China.
Txheej Txheem Ua Hauj Lwm: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Cov Patent: Structure utility model patent copyright belongs to Stora Enso China Packaging
Cov Tswv Cuab Pab: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang