Insecta Iridesse Primary Function: Phau Ntawv Muag Khoom by Plus Collaboratives

Insecta Iridesse Primary Function: Phau Ntawv Muag Khoom by Plus Collaboratives is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

NyiajKev Tshaj Tawm· 2022

Insecta Iridesse Primary Function: Phau Ntawv Muag Khoom

by Plus Collaboratives

A' Design Award Nyiaj Winner in Kev Tshaj Tawm Category

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Verified Award Winner

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Colors

The Design

About Insecta Iridesse Primary Function: Phau Ntawv Muag Khoom

Insecta Iridesse yog ib phau ntawv luam tawm muag khoom uas tsim los qhia cov ntsiab luam txheem hlau tooj hlau nyiaj. Phau ntawv no hloov cov qauv xim ib txwm siv los ua ib phau ntawv teev qhia ntawm ib tug neeg tshawb nrhiav uas tsis muaj tseeb, uas sau txog cov kab tsiaj tsawg tshaj plaws uas tsim los ntawm kev xav. Peb caug daim khoom kim yam zoo li pob zeb muaj nqis, suav nrog cov saw npab, cov saw caj dab, cov khoom coj rau plaub hau, cov kauj ntsej thiab cov paj nrho, yeej luaj tag nrho tsim los ntawm ntawv thiab luam nrog cov kua tshuaj tshwj xeeb xim kub, xim nyiaj thiab xim dawb. Phau ntawv no muaj cov daim ntawv qhia kev tais, daim pib, cov ntawv txiav tawm hauv xov xwm thiab cov ntawv pov thawj rau saum ntawv uas muaj txheem thiab tsis muaj txheem. Cov neeg saib raug caw los tshuaj xyuas txhua yam txheem luam kom zoo.

The Recognition

About the A' Design Award Nyiaj

Insecta Iridesse Primary Function: Phau Ntawv Muag Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Insecta Iridesse Primary Function: Phau Ntawv Muag Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Insecta Iridesse Primary Function: Phau Ntawv Muag Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimensions & Packaging: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Tags: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Production Technology: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Design Challenge: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Research: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inspiration: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Project Duration: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Operation Flow: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Team Members: PLUS Collaboratives
Image Credits: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.