Xiaofengtan Liquor Kev Ntim Cawv los ntawm Zhu Hai and Fang Jian

Qhov qauv tsim Xiaofengtan Liquor Kev Ntim Cawv los ntawm Zhu Hai and Fang Jian yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Xiaofengtan Liquor Kev Ntim Cawv

los ntawm Zhu Hai and Fang Jian

Tus Neeg Siv: Zhu Hai, Fang Jian

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

11,098

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #131479

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Xiaofengtan Liquor Kev Ntim Cawv

Xiaofengtan yog qhov kev ntim rau ib hom cawv Suav qib siab. Lub duab raj yog muab los ntawm cov hub av qub uas cov Suav ib txwm siv khaws cawv, muab tsim dua ua ib yam duab yooj yim uas haum rau kev nyiam tam sim no. Lub cev raj uas puab lug haum rau xoo teg, ua rau qhov raj yooj yim tuav thiab pab tiv thaiv kev nplas dhau tes. Lub npog kub muaj cov kab dhia sawv ntsug thiab qhib yooj yim. Cov ntsiab kub ua tus qauv nyob rau saum qhov raj thiab lub thawv duab plaub fab me me, uas ntev 130 dav 130 siab 135 hli-mev-tawj. Lub thawv yog tsim los ntawm ntawv yaj (degradable paper), thiab qhov qauv me ntawm nws pab txo qhov siv khoom.

Qhov Lees Paub

Txog A' Design Award Tooj

Xiaofengtan Liquor Kev Ntim Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Xiaofengtan Liquor Kev Ntim Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Xiaofengtan Liquor Kev Ntim Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Qhov Loj & Ntim: 130mm x130mm x135mm
Cov Ntsiab Lus: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Thev Naus Laus Zis Tsim Khoom: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Kev Sib Tw Tsim Qauv: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Kev Tshawb Fawb: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Kev Txhawb Siab: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Lub Sij Hawm Ua Hauj Lwm: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Txheej Txheem Ua Hauj Lwm: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Cov Tswv Cuab Pab: Hai Zhu
Jian Fang