Yukidoke Mitsu Kev Ua Hnab Rau Txiv by Shingo Furusho

Yukidoke Mitsu Kev Ua Hnab Rau Txiv by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2022

Yukidoke Mitsu Kev Ua Hnab Rau Txiv

by Shingo Furusho

Client: Mizukami village

A' Design Award Tooj Winner in Ntim Khoom Category

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Colors

The Design

About Yukidoke Mitsu Kev Ua Hnab Rau Txiv

Yukidoke Mitsu yog ib lub hnab khoom plig rau cov txiv strawberries muaj npe nrov uas loj hlob nyob rau hauv Mizukami Village, Kumamoto Prefecture. Cov txiv strawberries no muaj qab zib ntau thiab raug de thaum lub daus yaj nyob rau hauv lub zos siab, qhov chaw uas yog qhov chaws pib ntawm tus dej Kuma River. Tus qauv tsim yog npog rau saum lub thawv ntawv sib lo nrog ntawv dawb muaj qauv piv txog daus poob. Ib tug qauv txiv strawberry raug siv los ntawm kev luam kab liab ci. Lub thawv muaj qhov ntev 242, dav 160, thiab siab 57 millimeters thiab muaj lub thawv npog saum toj. Lub thawv nyob ruaj khov muab kev nyias siab tsim nyog rau kev muab khoom plig.

The Recognition

About the A' Design Award Tooj

Yukidoke Mitsu Kev Ua Hnab Rau Txiv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yukidoke Mitsu Kev Ua Hnab Rau Txiv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yukidoke Mitsu Kev Ua Hnab Rau Txiv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
Dimensions & Packaging: Pasted paper box / W242mm x D160mm x H57mm
Tags: Package, Fruits, Logo, Foil Stamping
Production Technology: Red Foil Stamping
Design Challenge: We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
Research: This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
Inspiration: I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
Project Duration: Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
Operation Flow: This is a box with a lid on top.
Patents: Copyrights belong to Shingo Furusho.
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.