BeeHacchee Lub Hnab Ntim Tart by Shingo Furusho

BeeHacchee Lub Hnab Ntim Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2022

BeeHacchee Lub Hnab Ntim Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Hlau Winner in Ntim Khoom Category

9,853

Verified Award Winner

Verify Award Status for #131615

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BeeHacchee Lub Hnab Ntim Tart

BeeHacchee yog qhov tsim khoom ntim rau ib lub tart zib ntab cheese. Lub thawv muaj rau sab (hexagonal) thiab qhia txog lub zes ntab, ua rau pom tau tus qauv ntab zib nyob rau hauv qhov tsim khoom no. Lub hnab ntim yog tsim los ntawm ib daim kaadpoos xwb thiab muaj qhov ntev 224 mm, tob 195 mm thiab siab 44 mm. Ntawv Kraft muab qhov pom zoo ib yam li tsis meej tseeb thiab yooj yim nkag mus cuag, thaum lub kab dab ntxwv daj luam tawm thoob plaws sab nraud ntxiv rau qhov sib txawv. Kev luam ntawv daj rau ntawm ntawv Kraft yog qhov nyuaj, vim tias cov xim poob mus rau hauv daim ntawv, yog li lawv thiaj xaiv ib tus neeg luam ntawv uas muaj kev txawj ntse tshaj plaws los pab ua kom tau raws li lawv xav tau.

The Recognition

About the A' Design Award Hlau

BeeHacchee Lub Hnab Ntim Tart yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. BeeHacchee Lub Hnab Ntim Tart xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. BeeHacchee Lub Hnab Ntim Tart tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.