Kind Tea is a Charitable Project Cev Tshuaj Yej los ntawm Viktoriia Korytina

Qhov qauv tsim Kind Tea is a Charitable Project Cev Tshuaj Yej los ntawm Viktoriia Korytina yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2022

Kind Tea is a Charitable Project Cev Tshuaj Yej

los ntawm Viktoriia Korytina

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

10,668

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #131733

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kind Tea is a Charitable Project Cev Tshuaj Yej

Kind Tea yog ib qho tsim qauv rau cov qhwv ntim rau ntau hom tshuaj yej ntawm xwm txheej muag khoom pab neeg thoj nam. Cov tshuaj yej no yog ob tug tub tsim tawm uas muaj mob Duchenne muscular dystrophy, thiab cov nyiaj muag tau yuav siv los pab lawv txoj kev kho mob. Daim qhwv qhia txog ib tug cim muaj ntau xim uas qhia txog kev zoo siab ntawm noob nyoog menyuam yaus. Peb hom tshuaj yej raug qhia los ntawm peb hom xim, yog li txhua hom yooj yim paub tias yog dab tsi. Txhua hom kuj muaj ib qho version rau lub caij ntuj no thiab. Daim qhwv ntim yog ib lub hnab 50 kos (grams) nrog ib daim ntawv qhia loj 100 ntawm 180 millimeters. Kev tsim thiab sib txuas ua ke raug ua kom yooj yim thiab tsis siv nyiaj ntau, vim cov tub hluas yog cov ua cov qhwv ntim ntawd lawv tus kheej.

Qhov Lees Paub

Txog A' Design Award Hlau

Kind Tea is a Charitable Project Cev Tshuaj Yej yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Kind Tea is a Charitable Project Cev Tshuaj Yej xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Kind Tea is a Charitable Project Cev Tshuaj Yej tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Qhov Loj & Ntim: Format: Sachet with label

50 g

100 mm x 180 mm
Cov Ntsiab Lus: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Thev Naus Laus Zis Tsim Khoom: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Kev Sib Tw Tsim Qauv: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Kev Tshawb Fawb: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Kev Txhawb Siab: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Lub Sij Hawm Ua Hauj Lwm: We joined the project in January 2021 and the guys still work for now
Txheej Txheem Ua Hauj Lwm: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Cov Patent: No information
Cov Tswv Cuab Pab: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Kev Qhuas Duab: This project was made by our in-house team of Wishnia agency.