Voila Cool Stuff Ice Cream Ntim los ntawm Kamal Rizk - Bold Branding

Qhov qauv tsim Voila Cool Stuff Ice Cream Ntim los ntawm Kamal Rizk - Bold Branding yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2022

Voila Cool Stuff Ice Cream Ntim

los ntawm Kamal Rizk - Bold Branding

Tus Neeg Siv: Voila Dessert Shop

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

22,155

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #131926

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Voila Cool Stuff Ice Cream Ntim

Qhov no yog ib qho ntawm cov pob khoom rau 9 ice cream flavour designs, sib sau ua ke nyob rau hauv ib lub cim logo, nyob rau hauv uas tus tsim qauv remodels qhov kev nthuav qhia ntawm ice cream. Nws tsim lub ntsiab lus tshiab los ntawm qhov uas nws rov xav txog qhov sib txawv ntawm cov txiv hmab txiv ntoo thiab cov qauv nectar, cov ntawv sau qub, thiab tseem muaj feem cuam tshuam cov xim tshiab uas accentuate cov qauv tsim. Tus tsim tsuas yog rov tsim dua lub tswv yim ntawm kev saj los ntawm tus nplaig icon siv nyob rau hauv tag nrho cov ntau yam thiab evokes ib tug txawv txoj kev ntawm sensing nws.

Qhov Lees Paub

Txog A' Design Award Hlau

Voila Cool Stuff Ice Cream Ntim yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Voila Cool Stuff Ice Cream Ntim xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Voila Cool Stuff Ice Cream Ntim tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Qhov Loj & Ntim: Various Tapered Paper Ice Cream Containers
Cov Ntsiab Lus: branding, packaging, packaging, illustration, typography, icecream, identity
Thev Naus Laus Zis Tsim Khoom: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Kev Sib Tw Tsim Qauv: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Kev Tshawb Fawb: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Kev Txhawb Siab: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Lub Sij Hawm Ua Hauj Lwm: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Txheej Txheem Ua Hauj Lwm: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Cov Tswv Cuab Pab: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager