PickyPods Ntim Rau Cov Khoom Ntxiv by Angela Spindler

PickyPods Ntim Rau Cov Khoom Ntxiv by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2022

PickyPods Ntim Rau Cov Khoom Ntxiv

by Angela Spindler

Client: Depot Creative

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About PickyPods Ntim Rau Cov Khoom Ntxiv

Lub koom haum tau raug txib los tsim cov khoom lag luam thiab ntim khoom rau qhov tshwj xeeb ntxiv. Lub hnab collagen thiab probiotic ntxiv yog tsim los ua kom zoo rau lub cev raws li hnub nyoog, poj niam txiv neej thiab lwm yam tseem ceeb. Xim yog tus thawj coj ntawm qhov project no. Nws yuav tsum tau ua siab tawv thiab muaj zog rau nws lub hom phiaj mus gym. Cov cim poj niam txiv neej tau siv los qw tawm rau cov qauv ntawm poj niam txiv neej, lwm qhov sib txawv rau hom no.

The Recognition

About the A' Design Award Nyiaj

PickyPods Ntim Rau Cov Khoom Ntxiv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. PickyPods Ntim Rau Cov Khoom Ntxiv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. PickyPods Ntim Rau Cov Khoom Ntxiv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer