Tsingtao Beer Primary Function: Thawv Khoom Plig Ntim Cawv Beer los ntawm Tsingtao Brewery Culture Media Co., Ltd.

Qhov qauv tsim Tsingtao Beer Primary Function: Thawv Khoom Plig Ntim Cawv Beer los ntawm Tsingtao Brewery Culture Media Co., Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2022

Tsingtao Beer Primary Function: Thawv Khoom Plig Ntim Cawv Beer

los ntawm Tsingtao Brewery Culture Media Co., Ltd.

Tus Neeg Siv: Tsingtao Brewery Culture Media Co.,Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

27,650

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #132955

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tsingtao Beer Primary Function: Thawv Khoom Plig Ntim Cawv Beer

Ib Tsingtao Beer yog ib thawv khoom plig ntim uas tsim los ua kev nco txog 120 xyoo ntawm lub npe hom. Cov qauv tsim no muaj peb yam cawv Pilsner qub thiab yog raws li cov tsev thiab kev txhim kho tshwj xeeb ntawm Qingdao. Cov duab tau muab cov chaw tseem ceeb hauv zos nrog rau kev coj noj coj ua ntawm lub npe hom los sib xyaw, qhia txog kev sib txuas ntawm lub npe hom thiab kev coj noj coj ua hauv cheeb tsam. Lub thawv sab nraud tuaj yeem qhib rau ob sab, ib qho kev txav uas tau txais kev txhawb siab los ntawm cov paj hops uas tawg paj, uas yog ib yam khoom xyaw hauv cawv beer. Cov cawv beer yuav pom tawm thaum qhib lub thawv khoom plig. Siv daim ntawv tshwj xeeb, thiab kev tsim tawm suav nrog UV luam ntawv, hot stamping thiab embossing.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Tsingtao Beer Primary Function: Thawv Khoom Plig Ntim Cawv Beer yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Tsingtao Beer Primary Function: Thawv Khoom Plig Ntim Cawv Beer xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Tsingtao Beer Primary Function: Thawv Khoom Plig Ntim Cawv Beer yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Qhov Loj & Ntim: Width 276mm x Depth 90mm x Height 286mm
Cov Ntsiab Lus: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Thev Naus Laus Zis Tsim Khoom: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Kev Sib Tw Tsim Qauv: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Kev Tshawb Fawb: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Kev Txhawb Siab: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Lub Sij Hawm Ua Hauj Lwm: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Txheej Txheem Ua Hauj Lwm: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Cov Tswv Cuab Pab: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu