Idun Red Heart Kua Txiv Apple by Evan Chen

Idun Red Heart Kua Txiv Apple by Evan Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2022

Idun Red Heart Kua Txiv Apple

by Evan Chen

Client: Lascaux Design Institute Inc.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Idun Red Heart Kua Txiv Apple

Tus vajtswv poj niam ntawm cov hluas uas kav lub txiv apples: Idun. Daim duab tseem ceeb them rau kev hwm rau tus kws kos duab John Bauer, rho tawm Idun thiab rov tsim nws los koom nrog qhov chaw zoo nkauj txiv hmab txiv ntoo loj hlob. Cov txiv apples ntawm tus vajtswv poj niam txhais tes yog hollowed tawm ntawm lub raj mis daim ntawv lo qhia cov kua txiv hmab txiv ntoo liab hauv qab daim ntawv lo, qhia txog cov khoom ntuj ntawm cov txiv apples. Peb ntawm cov txiv apples raug kho nrog cov txheej txheem kub stamping kom xa peb lub txiv apples tau txais los ntawm tus vajtswv poj niam hluas los nyem rau hauv cov kua txiv hmab txiv ntoo.

The Recognition

About the A' Design Award Nyiaj

Idun Red Heart Kua Txiv Apple yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Idun Red Heart Kua Txiv Apple xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Idun Red Heart Kua Txiv Apple yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensions & Packaging: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tags: logo，packaging，illustrations，graphics
Production Technology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Research: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Duration: This project was completed in Suzhou in November 2021.
Operation Flow: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Team Members: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang