From the Forest of Rusk Primary Function: Ntim Khoom Noj Txom Ncauj los ntawm Shoichiro Takei and Eriko Kunikata

Qhov qauv tsim From the Forest of Rusk Primary Function: Ntim Khoom Noj Txom Ncauj los ntawm Shoichiro Takei and Eriko Kunikata yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2022

From the Forest of Rusk Primary Function: Ntim Khoom Noj Txom Ncauj

los ntawm Shoichiro Takei and Eriko Kunikata

Tus Neeg Siv: Yamazaki Baking Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

25,187

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #133393

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog From the Forest of Rusk Primary Function: Ntim Khoom Noj Txom Ncauj

Book Text: From the Forest of Rusk yog ib qho kev tsim ntim khoom rau ib yam khoom noj txom ncauj rusk uas muag hauv cov khw loj thiab cov khw muag khoom loj hauv teb chaws Nyij Pooj. Qhov kev tsim no yog raws li lub ntiaj teb ntawm ib phau ntawv duab thiab qhia txog cov tsiaj uas nyob hauv Forest of Rusk. Txhua tus cwj pwm tsiaj tau tsim los ntawm rusk ntawd, thaij duab ua ib yam khoom tiag tiag es tsis yog tsim los ntawm computer graphics. Qhov loj ntawm lub qhov muag, lub qhov ntswg thiab lub qhov ncauj tau kho raws milimeter kom txhua tus cwj pwm zoo nkauj. Lub thawv ntim ntsuas 140 los ntawm 210 los ntawm 40 milimeter. Cov tsiaj tshiab tuaj yeem ntxiv tau thaum tsim cov saj tshiab.

Qhov Lees Paub

Txog A' Design Award Nyiaj

From the Forest of Rusk Primary Function: Ntim Khoom Noj Txom Ncauj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. From the Forest of Rusk Primary Function: Ntim Khoom Noj Txom Ncauj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. From the Forest of Rusk Primary Function: Ntim Khoom Noj Txom Ncauj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Qhov Loj & Ntim: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Cov Ntsiab Lus: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Thev Naus Laus Zis Tsim Khoom: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Kev Sib Tw Tsim Qauv: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Kev Tshawb Fawb: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Kev Txhawb Siab: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Txheej Txheem Ua Hauj Lwm: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Cov Patent: Copyrights belong to KATAL SEVEN Co., Ltd.
Cov Tswv Cuab Pab: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Kev Qhuas Duab: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)