Kagoshima Shinsen Cha Kev Ntim Khoom Haus Tshuaj Ntsuab (Green Tea) los ntawm Shoichiro Takei and Eriko Kunikata

Qhov qauv tsim Kagoshima Shinsen Cha Kev Ntim Khoom Haus Tshuaj Ntsuab (Green Tea) los ntawm Shoichiro Takei and Eriko Kunikata yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2022

Kagoshima Shinsen Cha Kev Ntim Khoom Haus Tshuaj Ntsuab (Green Tea)

los ntawm Shoichiro Takei and Eriko Kunikata

Tus Neeg Siv: JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

12,665

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #133397

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kagoshima Shinsen Cha Kev Ntim Khoom Haus Tshuaj Ntsuab (Green Tea)

Kagoshima Shinsen Cha yog qhov kev ntim khoom rau ib lub raj mis tshuaj ntsuab uas tsim tawm hauv Kagoshima, Nyij Pooj. Daim ntawv qhia siv xim dawb ua xim hauv qab, yog li xim ntsuab ntawm tshuaj yeej pom tseeb. Ob daim duab ntoo tshuaj yooj yim thiab cov xim keeb kwm Nyij Pooj raug muab tso rau saum daim ntawv qhia. Lub logo koom ua ke cov tsiaj ntawv thawj ntawm tus tsim khoom, lub roob hluav taws Sakurajima thiab cov tsiaj ntawv T, E thiab A rau hauv ib lub Kanji xwb. Hiragana raug siv rau lub npe khoom kom qhia tau lub ntsiab lus Nyij Pooj. Tib qauv tsim ntawd kuj raug siv rau lub thawv xa khoom, cov phaj tshaj tawm, cov ntawv tshaj tawm thiab cov ntawv qhia khoom.

Qhov Lees Paub

Txog A' Design Award Hlau

Kagoshima Shinsen Cha Kev Ntim Khoom Haus Tshuaj Ntsuab (Green Tea) yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Kagoshima Shinsen Cha Kev Ntim Khoom Haus Tshuaj Ntsuab (Green Tea) xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Kagoshima Shinsen Cha Kev Ntim Khoom Haus Tshuaj Ntsuab (Green Tea) tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The team name the product to express pride and history of leading the Japanese tea industry for many years, allowing for the meaning and sound of the name. For creating this bland logo, they blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
Qhov Loj & Ntim: W66×H206×D66
Kagoshima prefecture’s tea production is the second largest agricultural output in Japan. However, most of the tea leaves are supplied to companies outside Kagoshima to process. Therefore, Kagoshima is little known as one of the leading tea producing regions in Japan. That is why the team had to build a strong branding strategy in order to create a new product of high-quality bottled tea focusing on its ingredients and production method.
Cov Ntsiab Lus: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Thev Naus Laus Zis Tsim Khoom: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Kev Sib Tw Tsim Qauv: The most difficult part of its design was how to express its impressive appearance in a limited space of the product.
Also, from a branding point of view, the team thought it would be best to use the logo not only for this product but also as a banner for the client's tea brand.
Therefore, this logo should be versatile, highly visible and have a strong impact, so that it could be used for future series of the product as well.
As for its naming, they considered a number of factors, such as the visual element, the nuance of the word, and its registration issue.
Kev Tshawb Fawb: In addition to the history of tea in Japan and development process of green tea industry including its tradition and production area, the team examined the demand for green tea in Japan and overseas, and its product development.
Meanwhile, they team also researched the following factors, such as what agricultural producers in Kagoshima particularly focus on,
past sales histories, expected target, what type of occasion to drink, competitor's tea flavor and its design and the like.
Kev Txhawb Siab: The team chose a tea flavor with a comfortable and refreshing tone in trend as well as a delicious aftertaste. Most Japanese bottled teas use a dark green or a green gradation background. Meanwhile, this product is a comfortable and refreshing beverage and so they decide to use white as a base color and place a simple and casual object with two tea leaves. The logo and naming of the tea are placed in the center of the layout to give an impressive appearance at the store.
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2020 in Kagoshima, Japan, and finished in April 2021 in Kagoshima. The team tried to express the uniqueness of Japan and Kagoshima to make a strong impact on its design. As a result, in a short period of time after its launch, it became a record seller, which expanded sales channels one after another. The design of this shipping box was so well received that the client decided to sell recyclable box of tea with the same design.
Txheej Txheem Ua Hauj Lwm: The team were involved from a much earlier stage of the product development and when deciding tea flavor as well. And the same concept was also applied to various promotional materials such as shipping boxes, banners, posters, and flyers.
Cov Patent: Copyrights belong to KATAL SEVEN Co., Ltd.
The client registered the logo and naming of this product as a trademark in 2021(No.T6408418/T2020-133872).
Cov Tswv Cuab Pab: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Kev Qhuas Duab: Hiroki Ogusu (Photo)