Qhov qauv tsim Shengming Shijia Shengming Shijia: Thawv Khoom Plig Tshuaj Yej los ntawm Hangzhou Xianlin Tea Co., Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.
NyiajNtim Khoom· 2022
Shengming Shijia Shengming Shijia: Thawv Khoom Plig Tshuaj Yej
los ntawm Hangzhou Xianlin Tea Co., Ltd.
Tus Neeg Siv: Hangzhou Xianlin Tea Co., Ltd.
Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #133573Qhov Tsim
Txog Shengming Shijia Shengming Shijia: Thawv Khoom Plig Tshuaj Yej
Shengming Shijia yog ib lub thawv khoom plig tshuaj yej uas qhia txog cov yeeb nkab hauv zos txuas nrog kev lig kev cai ntawm tshuaj yej. Lub thawv sab nraud rov ua raws li qhov pom uas hu ua Peb Lub Pas Dej Ci Rau Lub Hli, ua los ntawm daim ntawv nrog cov txheej txheem luam thiab txhaj. Cov xim tseem ceeb yog xim xiav dub, uas nco txog hmo ntuj. Ob nrab qhov khoob rau ntawm lub thawv sab nraud koom ua ke los ua ib lub hli puv ua ntej yuav qhib lub thawv. Lub thawv sab nraud raug rub tawm los ntawm ob sab, qhia tau cov duab hli kheej uas teeb tsa zoo nkauj rau ntawm lub thawv sab hauv. Cov qauv tsim no txuas ib qho yeeb nkab hauv zos uas muaj koob npe nrog kev nyob tus yees ntawm kev sim tshuaj yej.
Qhov Lees Paub
Txog A' Design Award Nyiaj
Shengming Shijia Shengming Shijia: Thawv Khoom Plig Tshuaj Yej yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Shengming Shijia Shengming Shijia: Thawv Khoom Plig Tshuaj Yej xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Shengming Shijia Shengming Shijia: Thawv Khoom Plig Tshuaj Yej yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Thev Naus Laus Zis Tsim Khoom
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Kev Sib Tw Tsim Qauv
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Kev Tshawb Fawb
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Kev Txhawb Siab
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Lub Sij Hawm Ua Hauj Lwm
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Txheej Txheem Ua Hauj Lwm
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
