Baidu for the Elderly Kev Siv Tseem Ceeb: Mobile Application by Baidu Meux

Baidu for the Elderly Kev Siv Tseem Ceeb: Mobile Application by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software Competition Category.

ToojXov Tooj· 2022

Baidu for the Elderly Kev Siv Tseem Ceeb: Mobile Application

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award Tooj Winner in Xov Tooj Category

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Verified Award Winner

Verify Award Status for #133660

View at A' Design Award Press Release Award Badge

Colors

The Design

About Baidu for the Elderly Kev Siv Tseem Ceeb: Mobile Application

Baidu rau Cov Neeg Laus yog ib qho mobile application uas muab cov ntsiab lus thiab kev pab cuam rau cov neeg siv uas muaj hnub nyoog laus. Daim application no siv qhov kev tsim qauv zoo rau cov neeg laus nrog rau cov ntawv loj dua, ib qho feed layout sib xws, cov cheeb tsam kov loj dua thiab cov lus yooj yim. Tag nrho cov ntsiab lus yeej nyeem tau lossis mloog tau. Cov yeeb yaj kiab muaj cov ntawv qhia lus (subtitles) uas ntse. Kev tshawb nrhiav los ntawm suab lus thiab duab pom zoo rau cov neeg laus tshawb nrhiav los ntawm hais lus lossis thau ib daim duab. Kev tsim suab lus (voice synthesis) muaj peev xwm siv cov suab lus twb kaw cia ntawm cov tsev neeg los nyeem cov ntawv lus tawm suab. Daim application no khiav tau nyob rau ob qhov chaw siv, Android thiab iOS.

The Recognition

About the A' Design Award Tooj

Baidu for the Elderly Kev Siv Tseem Ceeb: Mobile Application yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Baidu for the Elderly Kev Siv Tseem Ceeb: Mobile Application xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Baidu for the Elderly Kev Siv Tseem Ceeb: Mobile Application ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Dimensions & Packaging: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Tags: UX, the Elderly, Age-friendly, AI, Online Service
Production Technology: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Design Challenge: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Research: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspiration: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Project Duration: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Operation Flow: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patents: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Team Members: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021