Satine Jersey Kev Ua Hnab Rau Kua Mis Nyuj los ntawm Blackandgold Shanghai

Qhov qauv tsim Satine Jersey Kev Ua Hnab Rau Kua Mis Nyuj los ntawm Blackandgold Shanghai yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2022

Satine Jersey Kev Ua Hnab Rau Kua Mis Nyuj

los ntawm Blackandgold Shanghai

Tus Neeg Siv: Yili Group

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

13,647

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #134131

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Satine Jersey Kev Ua Hnab Rau Kua Mis Nyuj

Satine Jersey yog kev ua hnab tsim los rau khoom kua mis nyuj Jersey qib siab. Kev tsim khoom no siv Art Deco style los qhia txog kev muaj nqis thiab qhia txog qhov chaw kua mis los. Sab nraum yog xim Satine green thiab lub cim (logo) siv xim kub. Cov duab kos kab kub qhia ib thaj av British thiab ib lub tsev nyuj Jersey, muaj lub London Eye ua ke rau ncig. Lub npe khoom nyob rau hauv ib qho cim wax European kom qhia txog kev coj noj coj ua British thaum ub los. Sab hauv hnab yog ua ntawm aluminium foil thiab lub thawv sab nraud yog ntawv xim nyiaj ci ntsa iab.

Qhov Lees Paub

Txog A' Design Award Hlau

Satine Jersey Kev Ua Hnab Rau Kua Mis Nyuj yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Satine Jersey Kev Ua Hnab Rau Kua Mis Nyuj xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Satine Jersey Kev Ua Hnab Rau Kua Mis Nyuj tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Qhov Loj & Ntim: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Cov Ntsiab Lus: Packaging, milk, premium, China, Jersey
Thev Naus Laus Zis Tsim Khoom: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Kev Sib Tw Tsim Qauv: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Kev Tshawb Fawb: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Kev Txhawb Siab: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Lub Sij Hawm Ua Hauj Lwm: The project started in February, 2020 and the product is launched in April, 2020.
Txheej Txheem Ua Hauj Lwm: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Cov Tswv Cuab Pab: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Kev Qhuas Duab: All photos credits to blackandgold Shanghai, 2022.