Plant Selected Kev Ntim Khoom Haus los ntawm Blackandgold Shanghai

Qhov qauv tsim Plant Selected Kev Ntim Khoom Haus los ntawm Blackandgold Shanghai yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Plant Selected Kev Ntim Khoom Haus

los ntawm Blackandgold Shanghai

Tus Neeg Siv: Yili Group

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,347

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #134253

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Plant Selected Kev Ntim Khoom Haus

Plant Selected yog ib qho tsim qauv ntim khoom rau cov khoom haus uas tsim los ntawm nroj tsuag. Lub thoob yog PET raj uas muab ib txoj ntaub matte los npog, ntev 60 mm dav, 60 mm tob thiab 177 mm siab. Xiav ntsuab siv rau cov khoom haus soya thiab xiav siv rau cov khoom haus oat. Lub npe khoom siv cov ntawv Askiv loj hlob zoo li graffiti, thiab cov noob soya thiab oat ua kub xim koom nrog rau hauv cov ntawv. Ib puag ncig xim puv tag ua ib thooj xim khov kho tso saum lub tsev khaws khoom. Cov qauv zoo ntawm khoom muab tso rau hauv qab kom qhia rau cov neeg yuav khoom paub.

Qhov Lees Paub

Txog A' Design Award Tooj

Plant Selected Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Plant Selected Kev Ntim Khoom Haus xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Plant Selected Kev Ntim Khoom Haus ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Qhov Loj & Ntim: Width 60 mm x Depth 60 mm x Height 177 mm
Cov Ntsiab Lus: Packaging, plant-based Beverage, plant milk, China
Thev Naus Laus Zis Tsim Khoom: PET bottle covered with Matte film
Kev Sib Tw Tsim Qauv: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Kev Tshawb Fawb: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Kev Txhawb Siab: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Lub Sij Hawm Ua Hauj Lwm: The project started in September, 2020 and the product is launched in March, 2021
Txheej Txheem Ua Hauj Lwm: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Cov Patent: All photos and video credits to blackandgold Shanghai, 2022.
Cov Tswv Cuab Pab: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN