Zhu Xixi Khoom Plig Lub Thawv los ntawm Jin Zhang

Qhov qauv tsim Zhu Xixi Khoom Plig Lub Thawv los ntawm Jin Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2022

Zhu Xixi Khoom Plig Lub Thawv

los ntawm Jin Zhang

Tus Neeg Siv: Wuhan Sanbu Brand Design

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

12,808

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #134487

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Zhu Xixi Khoom Plig Lub Thawv

2022 yog xyoo ntawm Tsov nyob rau hauv Suav lunar daim ntawv qhia hnub. Txoj kev ncaj tshaj plaws yog siv tsov duab. Tus tsim qauv siv cov lus zoo sib xws ntawm Tsov thiab koob hmoov hauv Suav, thiab siv tsib tus tsov los qhia wu fu lin txiv neej (ib hom lus Suav, feem ntau siv rau Xyoo Tshiab). siv idioms thiab graphics los ua ob npaug rau Xyoo Tshiab koob hmoov. Bold txiv kab ntxwv thiab ntsuab contrasting xim ua rau tag nrho cov pob ntau stylish. Lub thawv tuaj yeem siv los ua cov duab kos duab zoo nkauj, thiab tib lub sijhawm, muaj cov duab tsov muaj xim rau cov neeg sib tham.

Qhov Lees Paub

Txog A' Design Award Hlau

Zhu Xixi Khoom Plig Lub Thawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Zhu Xixi Khoom Plig Lub Thawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Zhu Xixi Khoom Plig Lub Thawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Qhov Loj & Ntim: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Cov Ntsiab Lus: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Thev Naus Laus Zis Tsim Khoom: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Kev Sib Tw Tsim Qauv: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Kev Tshawb Fawb: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Kev Txhawb Siab: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Lub Sij Hawm Ua Hauj Lwm: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Txheej Txheem Ua Hauj Lwm: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Cov Tswv Cuab Pab: Designer ：Jin Zhang