Science as an Emotional Trend Screen Tos Txais Tos by Liubov Maximenkova

Science as an Emotional Trend Screen Tos Txais Tos by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software Competition Category.

ToojXov Tooj· 2022

Science as an Emotional Trend Screen Tos Txais Tos

by Liubov Maximenkova

Client: Sber

A' Design Award Tooj Winner in Xov Tooj Category

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Verified Award Winner

Verify Award Status for #134986

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Colors

The Design

About Science as an Emotional Trend Screen Tos Txais Tos

Kev Tshawb Fawb Ua Ib Qho Kev Xav Ntxim Nyiam yog ib pawg screen tos txais tos uas tsim los rau xyoo 2021 rau lub app hu ua Sberbank Online rau xov tooj ntawm tes. Pawg no muab fij rau Xyoo Kev Tshawb Fawb thiab Thev Naus Laus Zis nyob rau tebchaws Russia. Muaj peb lub ntsiab lus tau muab tso rau hauv: Hauv Qab Dej, Los Ntawm Lub Microscope, thiab Neural Network. Hauv Qab Dej qhia cov duab uas cov kws tshawb fawb nyob hauv dej thiab hiav txwv tau yees. Los Ntawm Lub Microscope qhia cov khoom uas peb paub zoo lawm tab sis raug yees los ntawm cov cuab yeej micro thiab macro photography. Neural Network qhia cov duab uas tsim los ntawm artificial intelligence (AI). Lub hom phiaj yog xav sib txuas kev xav ntxim nyiam nrog kev paub thiab kev txawj ntse ua ke.

The Recognition

About the A' Design Award Tooj

Science as an Emotional Trend Screen Tos Txais Tos yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Science as an Emotional Trend Screen Tos Txais Tos xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Science as an Emotional Trend Screen Tos Txais Tos ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.