The Pompadour Lub Thawv Ntim Tshuaj Tsw Qab los ntawm Ivie China

Qhov qauv tsim The Pompadour Lub Thawv Ntim Tshuaj Tsw Qab los ntawm Ivie China yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2022

The Pompadour Lub Thawv Ntim Tshuaj Tsw Qab

los ntawm Ivie China

Tus Neeg Siv: Ivie

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

39,136

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #135740

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog The Pompadour Lub Thawv Ntim Tshuaj Tsw Qab

Pompadour yog ib qho kev tsim lub thawv ntim tshuaj tsw qab uas tau txais kev tshoov siab los ntawm lub khw txiav plaubhau Askiv qub. Lub thawv sab nraud siv tus qauv duab plaub caj ces uas raug rho tawm los ntawm daim pem teb hauv khw txiav plaubhau, thiab lub thawv tawv nyuj qhib tau ua ib yam uas ua rau nco txog kev zaum hauv lub rooj txiav plaubhau. Lub raj yog ib lub raj iav pom tseeb uas muaj cov kab tob ntsug, thiab ib txoj kab kauv liab, dawb thiab xiav tig thaum muab lub raj ntxeev qhib. Ib daim ntawv luam nrog cov tsiaj ntawv serif nthuav qhia cov ntaub ntawv txog khoom raws li tus qauv ntawm ib phau ntawv xov xwm qub. Lub raj muaj ib lub capsule uas rov ntim dua tau, thiab lub thawv sab nraud yog tsim los ntawm cov khoom uas rov siv dua tau.

Qhov Lees Paub

Txog A' Design Award Kub

The Pompadour Lub Thawv Ntim Tshuaj Tsw Qab yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. The Pompadour Lub Thawv Ntim Tshuaj Tsw Qab xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Pompadour Lub Thawv Ntim Tshuaj Tsw Qab ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Qhov Loj & Ntim: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Cov Ntsiab Lus: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Thev Naus Laus Zis Tsim Khoom: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Kev Sib Tw Tsim Qauv: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Kev Tshawb Fawb: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Kev Txhawb Siab: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2020 in Shanghai, China and Finished in October 2021.
Txheej Txheem Ua Hauj Lwm: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Cov Patent: N/A
Cov Tswv Cuab Pab: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Kev Qhuas Duab: All photo credits to Ivie China