Guotai Panda Kev Ntim Raj Cawv by Venus Team

Guotai Panda Kev Ntim Raj Cawv by Venus Team is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2022

Guotai Panda Kev Ntim Raj Cawv

by Venus Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

A' Design Award Tooj Winner in Ntim Khoom Category

11,648

Verified Award Winner

Verify Award Status for #136672

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guotai Panda Kev Ntim Raj Cawv

Guotai Panda yog ib lub raj av qub uas tsim los rau cov cawv Suav baijiu. Lub raj siv cov qauv bionic zoo li nyob ib puag ncig los sawv cev rau tus tsiaj panda. Ib qho kwj hauv lub cev raj tsim ua ib txhais npab panda uas siv abstract thiab sib xyaw nrog kev tsim qauv ergonomics. Qhov kwj no tsis nkiag thiab ua rau lub raj yooj yim ntxiv tuav. Lub raj yog tuav ntawm qhov kwj thaum siv sab tes tim tim ntxiv qhib lub npog hlau. Lub cev raj muaj qauv ntws yam nrawm thiab muaj zog. Cov xim dub, dawb thiab kub qhia txog kev xav Asia sab hnub tuaj. Nws muaj qhov ntim 500 milliliters.

The Recognition

About the A' Design Award Tooj

Guotai Panda Kev Ntim Raj Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Guotai Panda Kev Ntim Raj Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Guotai Panda Kev Ntim Raj Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a panda-themed bottle designed for Guotai Winery in Guizhou, China. Use abstract bionic forms to represent pandas. The bionic shape and ergonomics are combined to form an abstract panda arm in the groove of the bottle body, which is non-slip and more convenient to use. The shape of the bottle body is full of streamline and dynamic, and the black and white gold color matching shows the oriental philosophy.
Dimensions & Packaging: 53%vol Alcohol Content, 500 ml Capacity, Chinese Baijiu packaging
Tags: Panda, Bionic,Bionic packaging, Chinese Baijiu packaging, Bionic Chinese Baijiu packaging, Chinoiserie, Simple style
Production Technology: ceramic wine bottle, metal bottle cap
Design Challenge: How to create a unique bottle shape to express panda, this is a problem. It is also necessary to meet the customer's cost requirements.
Research: Pandas are the animals loved by people all over the world. Through in-depth understanding of pandas, I found that pandas are totem symbols of mysterious oriental culture in people's hearts. Expressing this symbol in an abstract way, combined with ergonomic shape, can increase the interaction between consumers and Chinese panda culture and drive consumers' emotional resonance.
Inspiration: The customer put forward a demand for the packaging design of the panda-themed wine. After receiving the demand, I want to find the relationship between people and natural animals through this design, not just a package. I observed pandas on China's IPanda online channel and did a lot of research on pandas. After getting to know the panda in depth, I felt that Chinese philosophy should be used to interpret its image.
Project Duration: The project started in China in January 2022 and completed in China in January 2022.
Operation Flow: Hold the bottle in the groove and turn the cap with your other hand to open it. In the groove is an abstract panda arm, which in the hand creates the feeling of interacting with the panda.
Team Members: Venus Team
Image Credits: Image #1: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #2: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #3: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #4: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #5: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Video Credits: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.