KGI Bank Lub Vev Xaib Ua Lag Luam Nyiaj los ntawm Frog Singapore

Qhov qauv tsim KGI Bank Lub Vev Xaib Ua Lag Luam Nyiaj los ntawm Frog Singapore yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Vev Xaib thiab Kev Tsim Vev Xaib.

HlauVev Xaib· 2022

KGI Bank Lub Vev Xaib Ua Lag Luam Nyiaj

los ntawm Frog Singapore

Tus Neeg Siv: frog Singapore

Tus Yeej A' Design Award Hlau hauv Pawg Vev Xaib

15,038

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #136784

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog KGI Bank Lub Vev Xaib Ua Lag Luam Nyiaj

KGI Bank yog ib lub vev xaib uas tsim los ua kom haum rau ib lub tuam txhab nyiaj txiag uas muaj plaub lub koom haum me hauv nws. Lub vev xaib qhia cov ntaub ntawv rau cov tuam txhab thiab cov neeg siv khoom sib xyaw ua ke rau hauv ib qho kev siv tib si. Ib qho tswv yim qhia dua yooj yim pab cov neeg siv khoom tshawb pom ntau yam ntawm lub tuam txhab nyiaj txiag tib nqes zuj zus. Cov duab me me pauv hloov ntxiv kev nkag siab thiab kev sib txuas rau cov neeg siv thaum lawv siv lub vev xaib. Cov lus qhia kom ua tiag thiab cov cuab yeej uas siv tas li tau muab tso ze ua ke los pab txhawb qhov kauj ruam tom ntej. Kev qhia taug kev tau txhim kho kom muaj kev coj taug kev meej rau ntawm cov koom haum me. Lub interface rau cov neeg siv tau tsim los ntawm Figma.

Qhov Lees Paub

Txog A' Design Award Hlau

KGI Bank Lub Vev Xaib Ua Lag Luam Nyiaj yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. KGI Bank Lub Vev Xaib Ua Lag Luam Nyiaj xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. KGI Bank Lub Vev Xaib Ua Lag Luam Nyiaj tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Qhov Loj & Ntim: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Cov Ntsiab Lus: User Experience, User Interface Design, Design System, Website, Responsive
Thev Naus Laus Zis Tsim Khoom: The user interface of this website was designed in Figma.
Kev Sib Tw Tsim Qauv: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Kev Tshawb Fawb: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Kev Txhawb Siab: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Lub Sij Hawm Ua Hauj Lwm: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Txheej Txheem Ua Hauj Lwm: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Cov Tswv Cuab Pab: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Kev Qhuas Duab: frog Singapore, 2022