Neon Zebra Brand Launch Primary Function: Ntim Dej Haus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2022

Neon Zebra Brand Launch Primary Function: Ntim Dej Haus

by PepsiCo Design and Innovation

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #137241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Primary Function: Ntim Dej Haus

Neon Zebra yog ib qho kev tsim ntim rau ib pab pawg dej haus xyaw ua cocktail. Txhua lub thawv thiab pob dej haus muaj ib qho txheej txheem ua dej haus xyaw tshwj xeeb, hu ua Neon Zebra equation. Cov txheej txheem qhia rau cov neeg yuav khoom seb yuav ua dej haus xyaw li cas nrog cov khoom no. Txhua lub thawv ua tau ob khob cocktail, faib ua feem los sib qhia. Cov duab qhuab ntxiv (garnish) uas nyob ntawm ib sab ntawm cov khoom yog qhov yooj yim, siv ib daim txiv qaub thiab ntsuab paj (mint) los ntxiv qhov tob. Cov qhuab ntxiv no tshwm sim ua duab ob-sab uas ntxaib heev los sis ua duab peb-sab, thiab lawv coj lub ntiaj teb Neon Zebra los ua neej nyob.

The Recognition

About the A' Design Award Nyiaj

Neon Zebra Brand Launch Primary Function: Ntim Dej Haus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Neon Zebra Brand Launch Primary Function: Ntim Dej Haus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Neon Zebra Brand Launch Primary Function: Ntim Dej Haus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release