Lay's Smiles Campaign Kev Ntim Zaub Mov by PepsiCo Design and Innovation

Lay's Smiles Campaign Kev Ntim Zaub Mov by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2022

Lay's Smiles Campaign Kev Ntim Zaub Mov

by PepsiCo Design and Innovation

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #137247

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Smiles Campaign Kev Ntim Zaub Mov

Lay's Smiles Campaign yog ib qho tsim khoom ntim zaub mov uas tso tawm rau lub teb chaws Russia. Ib lub ntsej muag luag ntxhi loj yog qhov tseem ceeb pom tau ntawm txhua lub thoob. Qhov kev ntim no tseem tswj cia Lay's tus cwj pwm pom tau thiab cov xim uas qhia txog qhov qab zib ntawm khoom lag luam. Kev txhawb nqa rau Friendship Program ntawm Best Buddies Foundation kuj tau muab qhia rau saum lub thoob thiab. Ib ruble raug muab pub rau qhov kev pab cuam no ntawm txhua lub thoob uas raug yuav. Lub hom phiaj yog xav qhia txog ib qho lus qhia zoo thiab qhia tawm lub npe khoom lag luam ua ib qho muaj lub hom phiaj tseeb.

The Recognition

About the A' Design Award Tooj

Lay's Smiles Campaign Kev Ntim Zaub Mov yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Lay's Smiles Campaign Kev Ntim Zaub Mov xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Lay's Smiles Campaign Kev Ntim Zaub Mov ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release