MTN Dew Cake-Smash Kev Ntim Khoom Haus by PepsiCo Design and Innovation

MTN Dew Cake-Smash Kev Ntim Khoom Haus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2022

MTN Dew Cake-Smash Kev Ntim Khoom Haus

by PepsiCo Design and Innovation

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #137254

View at A' Design Award Press Release Award Badge

Colors

The Design

About MTN Dew Cake-Smash Kev Ntim Khoom Haus

MTN Dew Cake-Smash yog qhov kev ntim khoom rau ib qho dej qab zib uas muaj tsw qab li ncuav mog qab zib uas tsim tawm tsawg tsawg xwb. Tus tsw qab no raug tsim los kom nco txog tus ntsuj plig ntawm kev ua koob tsheej ua ke xws li hnub yug, tshoob kos thiab kev kawm tiav. Qhov kev tsim no hais txog cov sijhawm tseem ceeb uas tau plam lawm thiab muaj lub hom phiaj los muab kev cia siab thiab kev zoo siab. Ib lub ntiaj teb pom kev ntawm cov cim tswm ciab muaj sia nyob tau raug tsim los rau cov duab ntawm lub thawv ntim thiab siv rau digital. Cov cim tswm ciab qhia txog ib pab pawg neeg tuaj sib sau ua ke ntawm ib lub koob tsheej. Qhov kev ntim khoom no caw cov neeg siv khoom los ua kev zoo siab rau ib qho koob tsheej dua ib zaug ntxiv.

The Recognition

About the A' Design Award Kub

MTN Dew Cake-Smash Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. MTN Dew Cake-Smash Kev Ntim Khoom Haus xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. MTN Dew Cake-Smash Kev Ntim Khoom Haus ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Inspiration: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Read the Press Release