Pepsi New Year 2022 LTO Kav Dej Haus by PepsiCo Design and Innovation

Pepsi New Year 2022 LTO Kav Dej Haus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2022

Pepsi New Year 2022 LTO Kav Dej Haus

by PepsiCo Design and Innovation

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #137256

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2022 LTO Kav Dej Haus

Pepsi New Year 2022 LTO yog ib pawg ntawm rau lub kav dej haus tsim tawm tsawg tsawg uas raug tsim los rau lub caij so hauv lub caij ntuj no. Cov kav no tau tso tawm nyob rau Russia ua ib feem ntawm txoj kev tshaj tawm hom npe raws caij nyoog. Cov duab zoo nkauj rau kev ua koob tsheej yog npaj kom haum rau tag nrho lub caij so, xaus nrog Xyoo Tshiab. Qhov kev tsim no kuj nthuav lub hom npe dhau ntawm lub thawv ntim khoom los ntawm cov yam ntxwv sib cuam tshuam. Cov neeg siv khoom tuaj yeem luam theej duab (scan) tus QR code ntawm txhua lub kav nrog lub xov tooj ntawm tes kom mus txog cov kev tshaj tawm khoom plig, suav nrog lub cib fim yeej cov tsho hoodies thiab tsho t-shirts tsim tawm tsawg tsawg uas ci pom kev.

The Recognition

About the A' Design Award Kub

Pepsi New Year 2022 LTO Kav Dej Haus yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Pepsi New Year 2022 LTO Kav Dej Haus xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pepsi New Year 2022 LTO Kav Dej Haus ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Inspiration: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Read the Press Release