Wildheart Organics Aromatherapy Tswm Ciab by Angela Spindler

Wildheart Organics Aromatherapy Tswm Ciab by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2022

Wildheart Organics Aromatherapy Tswm Ciab

by Angela Spindler

Client: Depot Creative

A' Design Award Nyiaj Winner in Ntim Khoom Category

31,115

Verified Award Winner

Verify Award Status for #137486

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wildheart Organics Aromatherapy Tswm Ciab

Tus hwm saib rau ib qho tsis zoo ntawm cov organic scented soy tswm ciab kab. Lub tswv yim yog kom tawg mus rau hauv cov khw muag khoom siab dua nrog kev saib uas yuav sawv mus rau qhov zoo ntawm cov khoom, yuav tsum tau sib txuas lus los ntawm cov khoom livery. Kev xaiv thiab cov khoom tiav yog qhov tseem ceeb rau cov neeg siv khoom' kev nkag siab, los ntawm ob qho tib si thawj qhov kev xav mus rau qhov thib ob xav txog kev ntsuam xyuas. Cov xim siv yog muab los ntawm cov nroj tsuag thiab tshuaj ntsuab uas ua rau txhua tus ntxhiab. Cov illustrations muaj ib tug ethereal zoo, alluding rau scent dissipating rau saum huab cua raws li ib tug tswm ciab hlawv.

The Recognition

About the A' Design Award Nyiaj

Wildheart Organics Aromatherapy Tswm Ciab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Wildheart Organics Aromatherapy Tswm Ciab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Wildheart Organics Aromatherapy Tswm Ciab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.

Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials.
Dimensions & Packaging: There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.

52 SKU's, 5 product ranges
Tags: Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
Production Technology: Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars.
Design Challenge: The project timing was quite tight.
Research: On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
Inspiration: Whiff of luxury.

It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.

We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges.
Project Duration: Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019
Operation Flow: Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening.
Team Members: Angela Spindler - Creative Director, designer, illustrator
Annie Dekker - Finished art, retouching, illustration colour/retouching