By Beth Collagen Ntxiv Ntim by Angela Spindler

By Beth Collagen Ntxiv Ntim by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2022

By Beth Collagen Ntxiv Ntim

by Angela Spindler

Client: Depot Creative

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #137495

View at A' Design Award Press Release Award Badge

Colors

The Design

About By Beth Collagen Ntxiv Ntim

Lub koom haum tau raug txib los tsim kom pom tus kheej qhov system thiab ntim tsim, suav nrog lub nkoj bespoke rau qhov khoom kim heev atelier. Qhov twg ua tau tag nrho cov ntaub ntawv raug xaiv raws li lawv cov ntaub ntawv pov thawj ib puag ncig, xws li kev siv cov khoom pov tseg tom qab cov neeg siv khoom, FSC cov ntaub ntawv thiab cov kua txiv hmab txiv ntoo. Cov ntim khoom siv cov xim palette ntawm cov xim ntsuab tsaus thiab lub teeb pastel hues, cov ntaub ntawv zoo, cov qauv thiab cov ntawv luam tawm maj mam ua kom pom tseeb ntawm ob qho tib si khoom kim heev thiab koob meej.

The Recognition

About the A' Design Award Kub

By Beth Collagen Ntxiv Ntim yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. By Beth Collagen Ntxiv Ntim xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. By Beth Collagen Ntxiv Ntim ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
Dimensions & Packaging: The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
Tags: Beauty, Luxury, Premium
Production Technology: Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.

A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable.
Design Challenge: From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
Research: The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
Inspiration: Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
Project Duration: June 2020-July 2021, Sydney Australia
Operation Flow: The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
Team Members: Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson