Meandre Lub Raj Tshuaj Tsw Qab, Thoob Ntim Tshuaj Tsw Qab los ntawm Jiawei Wu

Qhov qauv tsim Meandre Lub Raj Tshuaj Tsw Qab, Thoob Ntim Tshuaj Tsw Qab los ntawm Jiawei Wu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Meandre Lub Raj Tshuaj Tsw Qab, Thoob Ntim Tshuaj Tsw Qab

los ntawm Jiawei Wu

Tus Neeg Siv: Jiawei Wu Design

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

11,560

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #137809

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Meandre Lub Raj Tshuaj Tsw Qab, Thoob Ntim Tshuaj Tsw Qab

Meandre yog qauv tsim lub raj thiab thoob ntim rau ib lub npe tshuaj tsw qab ntawm qhov chaw kev cai. Lub npe los ntawm ib lo lus Fab Kis uas txhais tau tias yog kev nkhaus ntawm tus dej. Qauv tsim no muaj hom phiaj los muab kev paub txog kev taug kev nyob hauv hav zoov. Lub npog raws li daim ntoo khoov, thiab lub raj yog ua los ntawm ntoo walnut Asmeskas Sab Qaum Teb uas muab txua los ntawm txoj kev khoov ntoo. Ib daim npav qhia ntaub ntawv muaj ib daim duab thiab kev piav qhia txog hav zoov Fab Kis uas ua rau muaj tshuaj tsw qab no. Tsuas yog cov tsw qab ntoo uas los ntawm qhov chaw kev cai thiaj li siv rau hauv tshuaj tsw qab no.

Qhov Lees Paub

Txog A' Design Award Tooj

Meandre Lub Raj Tshuaj Tsw Qab, Thoob Ntim Tshuaj Tsw Qab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Meandre Lub Raj Tshuaj Tsw Qab, Thoob Ntim Tshuaj Tsw Qab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Meandre Lub Raj Tshuaj Tsw Qab, Thoob Ntim Tshuaj Tsw Qab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Qhov Loj & Ntim: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Cov Ntsiab Lus: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Thev Naus Laus Zis Tsim Khoom: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Kev Sib Tw Tsim Qauv: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Kev Tshawb Fawb: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Kev Txhawb Siab: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Lub Sij Hawm Ua Hauj Lwm: The project started in 2020 and finished in 2021.
Txheej Txheem Ua Hauj Lwm: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Cov Patent: Jiawei Wu
Cov Tswv Cuab Pab: Jiawei Wu
Kev Qhuas Duab: Design:Jiawei Wu
Photo Credits: Sonia Szostak