Roundooze Chickpea Snack Kev Ua Haujlwm Tseem Ceeb: Thoob Ntim Khoom Noj Me by Salvita Bingelyte

Roundooze Chickpea Snack Kev Ua Haujlwm Tseem Ceeb: Thoob Ntim Khoom Noj Me by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2022

Roundooze Chickpea Snack Kev Ua Haujlwm Tseem Ceeb: Thoob Ntim Khoom Noj Me

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Tooj Winner in Ntim Khoom Category

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Colors

The Design

About Roundooze Chickpea Snack Kev Ua Haujlwm Tseem Ceeb: Thoob Ntim Khoom Noj Me

Ntawv Qhia: Roundooze Chickpea Snack yog qhov tsim khoom ntim rau chickpeas uas kib lawm. Cov khoom no muaj yim yam qab zib, rau yam qab zib thiab ob yam qab ngwd. Cov qab zib yog qhia saum sab dub thiab cov qab ngwd yog qhia saum sab dawb tsaus. Ib lub luag ntxhi uas coj los ntawm Roundooze lub cim (logo) yog qhov txawj ntse ntawm tus qauv pom. Txhua lub hnab muaj qhov txiav ua duab lub qhov muag thiab lub qhov ncauj, xws li tus neeg yuav khoom pom tau cov chickpeas ua ntej yuav. Cov ntawv thiab cov xim tsis muaj ntau ua rau qhov pom zoo, sib haum, thiab lom zem. Txhua lub hnab ntev 145 mm thiab siab 210 mm.

The Recognition

About the A' Design Award Tooj

Roundooze Chickpea Snack Kev Ua Haujlwm Tseem Ceeb: Thoob Ntim Khoom Noj Me yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Roundooze Chickpea Snack Kev Ua Haujlwm Tseem Ceeb: Thoob Ntim Khoom Noj Me xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Roundooze Chickpea Snack Kev Ua Haujlwm Tseem Ceeb: Thoob Ntim Khoom Noj Me ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)