Jinlongquan Npias Ntim los ntawm Jin Zhang

Qhov qauv tsim Jinlongquan Npias Ntim los ntawm Jin Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2022

Jinlongquan Npias Ntim

los ntawm Jin Zhang

Tus Neeg Siv: InBev jinlongquan beer (Hubei) Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

37,625

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #138718

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Jinlongquan Npias Ntim

Jinlongquan npias cia siab tias yuav tsim cov khoom nruab nrab thiab siab kawg uas tuaj yeem tsis tsuas yog qhia txog keeb kwm ntev ntawm lub hom, tab sis kuj ua rau cov neeg siv khoom zoo siab; cov neeg tsim qauv siv cov duab nplua nuj los piav txog cov hops, pob ntseg ntawm cov nplej, ntoo cawv txiv hmab, npias, dej thiab lwm yam khoom, kom lub ntim muaj zog npias kev lag luam cwj pwm; Qhov tseem ceeb tshaj plaws, cov duab kos suav nrog cov duab kos npe ntawm Suav zaj duab puab nyob rau hauv lub qub chaw ntawm Jinlongquan distillery nyob rau hauv 1978, nrog rau lub redesign ntawm lub logo font thiab hom xim liab, tsim ib tug muaj zog hom kev lees paub.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Jinlongquan Npias Ntim yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Jinlongquan Npias Ntim xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Jinlongquan Npias Ntim yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Qhov Loj & Ntim: 80*250mm（jar）
Cov Ntsiab Lus: Beer, Jinlongquan, SANBU, Wuhan packaging design
Thev Naus Laus Zis Tsim Khoom: The bottle is made of iron
Kev Sib Tw Tsim Qauv: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Kev Tshawb Fawb: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Kev Txhawb Siab: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Lub Sij Hawm Ua Hauj Lwm: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Txheej Txheem Ua Hauj Lwm: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Cov Patent: InBev jinlongquan beer (Hubei) Co., Ltd
Cov Tswv Cuab Pab: Designer: Jin Zhang
illustration: Jin Zhang