Gradient Vodka Soda Kev Vam Meej Ntawm Vodka Soda los ntawm Mark Rowe and John Eresman

Qhov qauv tsim Gradient Vodka Soda Kev Vam Meej Ntawm Vodka Soda los ntawm Mark Rowe and John Eresman yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Gradient Vodka Soda Kev Vam Meej Ntawm Vodka Soda

los ntawm Mark Rowe and John Eresman

Tus Neeg Siv: Gradient Beverages Corp.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,852

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #138803

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Gradient Vodka Soda Kev Vam Meej Ntawm Vodka Soda

Gradient yog qhov tsim khoom vaj huam sib luag rau ib pob khoom sib xyaw ntawm vodka soda haus. Lub pob khoom muaj rau lub tais me me 355 milliliter uas muaj cov zog dej caw txo qeeb qeeb ntawm 8, 7, 6, 4, 3 thiab 2 feem pua raws li ntim. Cov tais nyob ua ib kab ntev rau hauv lub thawv, thiab ib tug qauv dot matrix ploj mus los ntawm qhov tsaus rau qhov ci thoob plaws kab. Ib qho txiag ntsiag zuag qhib lub thawv los ntawm sab muaj zog tshaj mus rau sab muaj zog tsawg, yog li cov tais raug muab siv raws li qhov kev txheeb. Tus qauv no txhawb kom noj haus ncaj ncees thoob plaws hmo ntuj. Muaj peb yam qab zib muab kev xaiv: raspberry lemon, cucumber mint thiab lime.

Qhov Lees Paub

Txog A' Design Award Tooj

Gradient Vodka Soda Kev Vam Meej Ntawm Vodka Soda yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Gradient Vodka Soda Kev Vam Meej Ntawm Vodka Soda xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Gradient Vodka Soda Kev Vam Meej Ntawm Vodka Soda ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Qhov Loj & Ntim: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Cov Ntsiab Lus: gradient, moderation, vodka soda, seltzer, gradually reducing,
Thev Naus Laus Zis Tsim Khoom: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Kev Sib Tw Tsim Qauv: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Kev Tshawb Fawb: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Kev Txhawb Siab: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Lub Sij Hawm Ua Hauj Lwm: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Txheej Txheem Ua Hauj Lwm: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Cov Tswv Cuab Pab: Creative Director: John Eresman
Designer: Mark Rowe