Una Luna Kev Zais Qhov Khoom Noj Qab by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.
HlauNtim Khoom· 2022
Una Luna Kev Zais Qhov Khoom Noj Qab
Client: Sot B&d
A' Design Award Hlau Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #139030The Design
About Una Luna Kev Zais Qhov Khoom Noj Qab
Una Luna yog ib qho tsim qauv rau kev zais ib pawg khoom noj qab uas muaj qhov txiv hmab txiv ntoo raus nrog Italian dark chocolate. Ob lub thawv tau tsim los, muaj npe hu ua Cherry Garden thiab Roses and Grapes, raws li cov kab lus hauv cov paj huam Ukrainian uas paub zoo. Txhua lub thawv muaj ib daim duab collage sib txuas los ntawm ntau yam khoom sib cais, thiab cov txiv hmab txiv ntoo siv rau txhua pawg tau rov qab siv dua hauv daim duab sib txuas. Ib qho dub ua nyob tom qab thiab cov ntawv sau me me pab ua kom pom zoo li niaj hnub thiab muaj koob meej. Cov thawv no luam siv offset technology nrog matte varnish thiab copper foil embossing rau qee qhov ntsiab lus xaiv tseg.
The Recognition
About the A' Design Award Hlau
Una Luna Kev Zais Qhov Khoom Noj Qab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Una Luna Kev Zais Qhov Khoom Noj Qab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Una Luna Kev Zais Qhov Khoom Noj Qab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
- Dimensions & Packaging
- 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm - Tags
- Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
- Production Technology
- All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
- Design Challenge
- One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
- Research
- The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
- Inspiration
- Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
- Project Duration
- This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
- Operation Flow
- The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance
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