Meiyitian Kev Thiaj Ntim Ntse los ntawm Chong Peng

Qhov qauv tsim Meiyitian Kev Thiaj Ntim Ntse los ntawm Chong Peng yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Meiyitian Kev Thiaj Ntim Ntse

los ntawm Chong Peng

Tus Neeg Siv: Yili Group

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,986

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #139341

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Meiyitian Kev Thiaj Ntim Ntse

Meiyitian yog ib qho tsim khoom ntim ntse uas txuas cov ntawv luam tawm ntim mus rau lub ntiaj teb virtual ntawm lub npe. Cov khoom ntim muaj ob-dimensional thiab peb-dimensional cov cim raws li tus neeg sawv cev ntawm lub npe, tsim ib tug mascot ntawm lub npe. Cov neeg siv khoom siv scan cov cim nrog lub app ntawm lub xov tooj thiab nkag mus rau hauv lub ntiaj teb virtual uas lub npe tsim tawm. Sab hauv lub ntiaj teb virtual, muaj kev ua si sib txuas lus thiab qhov system rau kev tsim tus mannequin raws li koj xav tau, thiab tuaj yeem sau tau cov khoom pab. Lub hom phiaj yog tsim ib qho kev sib txuas nrog rau cov neeg siv khoom uas hluas.

Qhov Lees Paub

Txog A' Design Award Tooj

Meiyitian Kev Thiaj Ntim Ntse yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Meiyitian Kev Thiaj Ntim Ntse xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Meiyitian Kev Thiaj Ntim Ntse ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Qhov Loj & Ntim: Width65mmxDepth65mmxHeight220mm
Cov Ntsiab Lus: Virtual brand world,Smart and connected,Brand IP design
Thev Naus Laus Zis Tsim Khoom: Mobile Internet AI technology
Kev Sib Tw Tsim Qauv: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Kev Tshawb Fawb: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Kev Txhawb Siab: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2021 in China
Txheej Txheem Ua Hauj Lwm: Consumers enter the virtual brand world by scanning the characters on the package through APP
Cov Tswv Cuab Pab: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team